Nov. 20, 2021
Yes, we write, research, design, develop, create and invent. We post and plan, analyze and optimize, film and direct. What we don't do? Follow up on tasks. "Customer is king," they sometimes say. Rolls nicely off the tongue, but has lost much of its value. What is that anyway? Doing what your customer asks you to do? Offering an à la carte menu of tasks. Pick and mix!
And yes, at every digital agency, "customer is king. We also like to live up to that slogan, but not in the way you are used to. As a strategic partner, we don't just ask our clients what they are dreaming of, we first investigate what they actually need, regardless of their wishes. Do you really want more brand awareness on social media, if you know that your Google Shopping Ads are generating many more sales for your webshop? Does your brand really benefit from executing that one, creative guerrilla campaign, or does that perhaps cause brand confusion for your ideal client?
It's not a big deal if you don't know that answer yourself. That's why we're here, as a strategic partner. Welcome to Tunity.
Time to reveal the secrets of a strategic partner. Or at least to give a hint. As one of the best strategic agencies in Belgium, we have developed a proven method. One in which we do not simply lay all our cards open on the table. Nor would that be fair, because the whole thing works like a well-oiled machine. The tactics, tools and thinking are combined with the skills of our internal talent. You don't take that magic mix for granted.
What we can share are the key ingredients of that formula. The elements that ensure that a strategic partner succeeds in going further than a traditional digital agency. Much further. Just watch.
We'll tell you how we approach each strategy process, as well as how we proceed if you choose not to have a complete business strategy prepared.
The pearl of pearls, the God of the sea: a strategic partner like Tunity will always advise you to start a customized, strategic journey. Here we create a holistic view about your business, your ideal customer, the market and the future. But we also go into detail, about certain metrics, required budgets, and priorities.
'Measuring is knowing'. Three words, infinite wisdom. Without knowing what you're getting into, you can't reach your final goal either. Therefore, together we discover the crucial elements that guide your business today.
The"who" and the "what," but especially the "why. We combine that data with in-depth market insights. The result? A rock-solid foundation full of valuable information to start a long-term collaboration.
In such a plan, everything starts with a fully developed archetype of your company. The core of your strategic growth, because it contains the core of a brand's psyche. Think of it as the foundation for values, norms and personality.
It affects your way of working, your Key Performance Indicators (KPIs), look and feel and way of communicating. "It contains your strongest strengths, but also suddenly your greatest weaknesses."
We also discover the archetypes of you as a person and those of your key team members. After all, you don't build a successful business alone. Therefore, it is crucial to be fully aligned internally as well. We do this using thermodynamic teams that create an elastic organization.
The all-important thing in that story? That's your ideal end customer. Who we get to know inside and out. Only if you can be valuable in his life, in any way, can you play the game and win.
We determine who he is, what he does, where he prefers to spend his precious time and how best to reach him. We look at what desires or dreams he sits with, as well as what challenges he faces on his path.
We summarize the connection between need and solution in unique touchpoints in the customer journey. And the result? You always get to see that in a marketing funnel. This is how we determine the best way not only to attract your potential customers but also to get them to your ultimate goal in a profitable, efficient way. Whether it's about a purchase in your webshop or requesting a quote.
Moreover, we take a close look at the entire market. After all, you are not alone. That way we discover exactly where you are in the matrix. Relative to your competition, directly and indirectly.
With Artificial Intelligence (AI) and Business Intelligence (BI), we analyze the future prospects for your company. Challenges, but especially opportunities where you as a brand can make your mark.
And at the end of the story? Then we'll give you a launch plan for the future, so you can use all that information to get to work effectively. Whether you do that with your strategic partner or internally. As a deliverable, you'll receive answers to questions like:
A strategic partner makes you smarter and guides you step by step in the growth trajectory of your business, so you can plan the right actions with that new knowledge.
Even if you start a marketing program directly with us, we'll give you a strategic baptism. Of course, because even if you don't pick up an all-in strategic foundation, getting to know your business, the market and your ideal client better is crucial. Without that input, a strategic partner can't get started.
Smaller SMEs or flexible start-ups usually like to start with an intensive marketing workshop. In it, your most important needs are defined.
With a series of smart tactics, our team goes straight to work. At lightning speed, but thoughtfully. After all, our team doesn't like to get to work without in-depth background information.
It makes sense, because as a strategic partner, we always fall back on what your goals are. We thoroughly determine your KPIs based on the market, your sector and the future. We don't just discuss what you'd like to achieve, but test it off, knowledgeably. This is how we take on new challenges together.
A strategic partner thus positions himself in a crucial position. A risky position, you might say. That's right. As a partner, you step into the business with both feet. Think of it as a marriage, in which both individuals continually work to build a healthy relationship. In a similar way, we are keen on making your mission a success.
We guide your business to unprecedented heights and put our heart and soul into it from day 1. Always in concert, but never submissive.
This also means that we place a great deal of value on a certain connection. A form of customer intimacy arises automatically. Because we gain high-level insights, but especially because we dig deep. You don't just answer that why question. You don't determine archetypes on the basis of one conversation.
To build a long-term relationship together, we really need to get to know each other. And yes, sometimes emotions arise during the process. Sometimes confrontational, sometimes euphoric. That creates a bond. One that we will not easily break!
We do not just bet on quick profits, but look at the business as a life in itself. That's why the focus is always on long-term relationships. Not a one-stop shop for a single aspect, but a shadow that follows your every move. We keep an eye on the market, track trends, explore new avenues and pick up on difficulties and opportunities.
It goes without saying that we create a holistic view about your business. So please excuse us in advance for when we don't simply offer an answer to a task-oriented question. Or even worse: for when we answer your question with another question. Because that's what we do: strategically analyze whether it's smart to perform a certain action.
"Do you actually benefit from such a giveaway? Does that partnership benefit your business beyond being fun? Is it a good idea to raise or lower your prices?" We work together at a high level so tasks and assignments flow naturally from the strategy. All neatly summarized in a focused, long-term marketing plan.
Remember when we said that you can consider our cooperation as a marriage? Well, as you know, such a relationship is based on mutual trust. This is also the case with a partnership with Tunity.
A strategic partner is also effectively a partner. As we explained, it is not always the smartest idea to partner with a purely executive agency. A traditional "hourly-billing" agency. Executing is one thing. We go one step further by coming up with strategic plans and setting your actions accordingly. That's why we think along with your company down to the smallest detail.
So a partner also knows all too well that your results affect their own performance. Is your company or brand failing because our strategy is not right, or because we are not keeping an eye on market changes? Then that means as much to you as it does to us.
Of course, it happens sometimes: unexpected changes in the company or market cause an obstacle in the path. It is up to us as a partner to provide the necessary solutions, perform new analyses or even work out a completely new marketing plan.
Ultimately, we are here for one purpose: to ensure that our clients achieve their goals by being present at crucial touchpoints in the customer journey with relevant information with your ideal customer. So yes, we go miles to achieve that.
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