March 18, 2021
Leveld is a Belgian, upcoming streetwear brand for active men and women. The casual pieces are not only ideal for sports, but can also be easily combined with accessories to create your own unique city look. Leveld's mission? To give you that self-confidence that allows you to show the world who you are.
The only problem? The old webshop wasn't converting. Orders weren't coming in and that's when Tunity came into play. With a comprehensive strategy and a revamped webshop, we are treading a new path with Leveld.
You start at the beginning. That's why at Tunity we started with a well-considered business strategy for Leveld. In addition to tone of voice, position matrix and brand personality, we map out a lot of things. This way, we define a clear direction for Leveld, we know how to engage and retain end customers and we have a clear vision, direction and plan for the future.
The user experience (UX) and technical elements of the old webshop were not optimal and clearly needed to be improved. Time for a new online webshop, with all the trimmings. A shop with branding that completely matches Leveld's values. We got to work right away!
The look and feel of a website is so important to a brand like Leveld. After all, streetwear is a culture, a way of life, an expression of individuals from the clothes they wear.
Self-confident, positive and unique. These are some of the values that the webshop must radiate. The colors, shapes, fonts and pictures we use play an important role in this, in combination with the right tone of voice.
A successful look, right?
On the new website, we made room for a blog page. On the blog page, we will post the latest streetwear culture news on a monthly basis. The ideal way to feed the community and ensure that Leveld as a brand is top of mind remains.
Consider:
Having a successful Instagram page and/or Facebook page puts you one step ahead as a brand. We at Tunity know that all too well! And fortunately, they also realize it at Leveld.
That's why we feed Leveld's fans there, too. With Instagram stories, cool product videos, professional photos, quotes... we create a strong fan base in this -too niche- culture.
Optimize, optimize and optimize again. We keep looking for new ways to reach the niche target audience. And in doing so, we always keep Leveld's most important goal in mind: conversion.
Your time is limited, don't waste it... Get ready to level up!
Interested?
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