Google Ads: more characters, more space, more chances for visibility

Google Ads is the new name for Google's advertising program: Google Adwords. With Google Ads you can advertise in Google's search results. You can advertise very specifically on keywords to reach your target audience in a relevant way.

You have different types of ads you can create. You la, choose:

• Search ads: text ads displayed in the Google search engine.
• Display ads: text and banner ads on websites that are in the Google Network.
• Video ads: video and banner ads displayed on YouTube.
• App ads: text and banner ads on Google and the Google Network.

So there are several ways to advertise in Google Ads. But what are the benefits?

A big advantage is that you can quickly target the audience looking for your product or service. The golden rule is: the more relevant the page and the keywords, the greater the chance of a better relevance score and top position.

You always know what costs you will have per day and per month. You easily set a daily budget and Google will not exceed that daily budget. In addition, you determine the maximum amount you will pay per click. So you can work out for yourself the minimum number of clicks you will get for a given budget.

Once you've created a campaign, ads appear relatively quickly in Google. Unlike publishing an article in a newspaper or website, you have control over when an ad appears online.

Beyond the budget, you have control over almost everything. For example, you can target your product or service to:

• a specific keyword;
• geographical areas;
• certain days and times;
• How to write the ad;
• the landing page you want;
• The language settings of your target audience.

Set up where you want to focus your campaigns. Do you want more sales? Then choose a conversion-oriented approach. Do you want to become better known to your target audience? Then go for a brand awareness campaign. You can not only add keywords, but also exclude them. This way you target very precisely to reach your target group as effectively as possible.

Multiple studies show that about 50 percent of all visitors click on ads. So advertising definitely makes sense. In the statistics you can see at a glance how many visitors clicked on your campaign and ad. So you can easily optimize your campaigns to get a lower price per click.

Do you have a store with multiple products? Or do you offer multiple services? With Google Ads, you set up multiple campaigns by product, service, location and more.

Every ad or campaign is different. With Google Ads, you check which ads and campaigns score better than others.

Ad extensions are the key to persuading visitors to click. Click-Through Rate (CTR) increases significantly by adding extensions. There are 5 types of extensions. You choose from a review extension, sitelinks, call extensions, app extensions or location extensions. Below is an example of a location extension and sitelinks.

By now, you know all the benefits of Google Ads. But wait, the best is yet to come! A new update to the platform gives more opportunities to reach a target audience even better and more targeted. What has changed?

• The text ad is greatly expanded. Now you can add a third headline in addition to two headlines.
• In addition, you can even add a second description.
• The number of characters of the description is increased from 80 to 90 characters.
• So in total there are 4 description rules you can use. That's not to say that Google is going to show everything.

To conclude, we'd like to give you some tips to get the most out of Google Ads. These tips will ensure higher conversion rates and higher CTR in the long run. Be sure to keep them in mind when creating campaigns.

• Put the most important Unique Selling Propositions (USPs) in headings 1, 2 or description line 1. The new header 3 or description line 2 are not always displayed, so be sure to pay attention to this.
• In the description lines, put mainly the keywords you want to be found on. Because of the larger amount of text, visitors are less likely to read this.
• Use capital letters for words that are important to read. Specially allowed characters such as '&, € and %' are also interesting to make the ad stand out more.

Google Ads is becoming more dynamic and we as marketers are happy about that. Google will launch more updates in the near future. We are sure of that. We are curious to see what the results of our new campaigns will be. Are you already looking forward to getting started with the new Google Ads?