December 24, 2024

How can you use Sora for your business?

Hooray, another new AI tool is born! On December 9, 2024, OpenAI launched Sora, an AI model that converts text into dynamic videos. The future is here, and that offers opportunities for companies and marketers to take content creation to a new level. Yet, especially for Belgian companies, it's not all plain sailing yet.

 

We dive into the technology, the possibilities and the challenges, so you know what this can mean for your marketing strategy.

Sora
Sora

What is Sora and why is it important for businesses?

Sora lets you create videos by entering a short description. By typing a simple sentence such as "show a sunny beach with a cheerful atmosphere" you will have a complete video within minutes. Smart, fast and spot-on.

 

Why Sora is a game-changer for marketing:

  • Respond to trends quickly: immediately turn a trending topic into content for social media.
  • Personalization: easily create personalized video messages, perfect for any target audience.
  • Get more out of your content: revamp existing photos or videos and tailor them to different platforms or audiences.

For companies looking to make an impact with minimal resources, Sora is the shortcut to efficient, targeted content.

Challenges Sora

Sora is currently not yet available in Belgium. OpenAI has already rolled out the tool in countries such as the United States, Canada and Australia, but Belgian companies will have to wait for now. A full list of supported countries can be found here.

 

As with any major innovation, Sora experienced startup problems. Due to its enormous popularity, the servers were often overloaded, and new registrations were temporarily paused. This highlights not only how groundbreaking the technology is, but also how high the demand is already.

Prepare your company already for Sora

Although Sora is not yet available in Belgium, you can take smart steps now to get a head start soon:

Use a VPN

For those who really can't wait, a VPN connection is an option to access Sora. This allows you to pretend you are in a supported country. But beware: due to high demand, servers are often overloaded and performance does not always work optimally even with a VPN. 

Work on a strategic plan

Start with a clear plan for video's role in your marketing strategy. What stories do you want to tell? What audiences do you want to appeal to? At Tunity, we help you answer these questions and develop a strategy that fits your brand. By thinking ahead now, we ensure that you can make an immediate impact as soon as Sora becomes available.

Test with existing tools

Several AI tools are already available that allow you to create short videos. By experimenting with them, you will discover how visual content can convey your message more powerfully. This will help you get a feel for what is possible with AI videos and how it can fit into your strategy.

Stay updated on developments

New tools like Sora bring teething problems, but mostly opportunities. Although the tool is not yet available in Belgium, you can think ahead now: work out a plan, experiment with existing tools and prepare for what is to come.

 

We are closely following the developments around Sora and AI videos and see plenty of opportunities to make your brand stronger. Wondering what this could mean for your strategy? We would love to think along with you!

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