In 11 steps to a thorough business strategy

What are the needs of the customers? And what is the mission of the company itself? How can a company distinguish itself in an ever-evolving market? The companies that already underwent a strategy with us needed a strategic partner who could assist them in answering all these questions. To set a clear course for the team to navigate.

Our team ensures that all these companies can pull out all the stops today! We analyze the needs of both the company and the end consumer, giving them an unfair (strategic) advantage over the competition. Isn't that what everyone is looking for? That's convenient, because we're here for your business too!

"We let you see the forest through the trees again. With quick wins, but also with a thorough implementation of optimal processes, customized tools and training." FABIO ROMAGNOLI - TUNITY

To get started on the strategy, the first thing we do is determine an archetype. We do this for you as a person (to better understand yourself and your team), but also for the company as a personality and brand. This helps you as a company to set a clear vision and direction for the future. You get to know the "why" of your own company even better and discover characteristics you probably never thought about before.

There are a lot of different archetypes. Most companies are a composite of a number of archetypes, with one category clearly predominant. That is then your main archetype. On that basis, the rest of the strategy is built!

Then we determine your company's most important values. Not with the wet finger, but on the basis of targeted workshops and interviews.

Your core values are your company's most important values. They are the traits that show what your company stands for, and thus map to your mission and vision. We determine five clear core values that clarify the company culture at once.

Once the values have been determined, it is important to make sure that the entire operations of your company, both internal and external, revolve around those values. They start to live their own life in the company. Just watch out: over time, when making certain decisions or setting up certain projects, you will start asking yourself whether that actually fits the values of your company.

In step 3 of the strategy, we determine the tone of voice (TOV). We look mainly at how your company should communicate, rather than what you should communicate. There are a number of things that have an impact on your tone of voice: obviously your customers influence it, but also your values should be reflected in your TOV. So you see how important those values are!

Is the style of your company rather classic and professional, or is it okay to "cut corners"? Are you very focused and transparent or can you let your imagination run wild? This will also become clear in this section.

The look and feel of a company helps determine how customers see and perceive you as a company, or your product. Therefore, this is an important step during strategy.

As a company, how will you stand out from the competition? What are their values? These are things that we carry through into the look and feel. Think about the color palette, lines, shapes, textures, fonts and all the other, visual elements that portray you as a company or brand. We even go so far as to examine the interior of your office or workplace, if this is an important element.

Then we will look at what your company's position in the market is. We place all competitors on a matrix and position your company. With this we assess your company in relation to the competition and through the eyes of your target group.

The place you get on the matrix is determined by your image and how you meet the needs of a particular market segment. This is not guesswork, but is based on data, figures and substantiated predictions.

During this aspect, we take an even deeper look at your biggest competitors. We compare your company with the competition on various, critical success factors, all of which are assigned a certain score. Why do we do this? The matrix shows what your strengths and weaknesses are. This allows us to draw many important conclusions and create a concrete plan of action ready for the future.

Of course, your business would not exist without customers. So who are those customers who come to your business or buy your product? During customer segmentation, we conduct market research, analyze and identify the customer based on demographic, behavioral and other indicators in order to distinguish the various consumers.

Customer segmentation is a crucial step within a strategy, and especially for our marketers. This is because accurate customer segmentation allows them to address each customer in the most effective way online. By getting to know them really well, we know what is important to them. We respond to that with smart tactics and well thought-out campaigns.

Now that we have named the different target groups, we also map out their full cycle. This gives us an overview of possible touchpoints to fall back on. You also want to reach your customer at the right moment, don't you? We do that by drawing an appropriate customer journey for your target group! What questions does such a customer ask at each stage of the buying process? Where does he/she look for a solution to his/her problem? How long does it take to decide on a purchase? These are all questions that help determine your success.

In this step, we are going to look at the product/customer fit. Excuse me?

We look at your company's products or services and the needs of your customers, and make sure your company can best align itself with those needs.

This is how we create the very best chance for a customer to bond with your company and become a real, loyal customer. We do this by listing the needs, benefits and pain points. This way we map everything out and provide an appropriate solution for each step.

Why should someone choose your company over your competitors now? We determine that in the value proposition.

That valuation should convince the potential customer that your company delivers more value than your competition. It helps give your company an edge over the competition. This is often one of the first touches a consumer has with your company, so it should be memorable!

Once we have examined and analyzed everything and drawn the necessary conclusions, it is time to define concrete steps and focal points in terms of communication, marketing and elaboration.

What things do we take up first? When do we start marketing, and what specifically do we need for that? That's what we all determine as a task. These are the recommended steps you should take as a company, based entirely on the results of the strategy. It goes from communication and internal structure to image, marketing, website, campaigns and actions. It's a real action plan with timing and budgeting to go with it.

Ready to get to work! We now deploy the right skills, tools and processes to apply your strategy on a daily basis. In the marketing mix, we incorporate the values and tone of voice and ensure the right look and feel. The tasks are rolled out into a marketing plan that a carefully curated team will work with.