How best to handle Meta's new measures?

Meta has been forced to adjust its platforms in response to demands from the European Union, which has made the rules around personalized ads stricter. The main changes are:

• Cheaper ad-free subscriptions: The subscription for an ad-free experience gets 40% cheaper, from €9.99 to €5.99 per month.
• Less personalized ads: users can now choose ads that are less tailored to their personal data. Advertisers must then limit themselves to basic data such as age and location.

No worries! As a business, there are several ways to adjust your advertising strategy and take advantage of these changes:

Now that ads can be less targeted, it's time to think more broadly. Target your campaigns to larger audiences and focus on targeting based on location or broader interests. Look beyond personal data and tailor your ads to the environment in which they appear.

Stand out! Because users now see a less personalized feed, you need to know how to stand out. Invest in ad copy and visuals that appeal directly, rather than relying on advanced targeting techniques. This can help you convey your brand to a wider audience.

With the expected decline in the effectiveness of Meta ads, it is smart to use your campaigns more broadly. Consider other platforms such as Google, LinkedIn, TikTok and Pinterest as valuable alternatives to reach your target audience. By diversifying, you increase your opportunities and spread risk for the future.

The transition to less personalized ads requires constant adjustments. Keep testing, analyzing and optimizing to see what works. 

Meta's changes can be challenging at first, especially for smaller businesses that rely on personalized ads. But by adapting and taking advantage of Meta's new capabilities, you can develop a strategy that works both now and in the future.

At Tunity, we understand how this can affect your business. That's why we help you not only create effective campaigns, but also develop strategies that ensure your long-term success. Need help tweaking your digital strategy? Or need help getting noticed in the feed? Feel free to contact us!