September 05, 2018
"Link building is dead," as an SEO marketer, you'll regularly come across it in your news feed on LinkedIn or Facebook. Link building is not dead at all, and we are going to prove it with unprecedented results.
Related: 10 SEO tools that are indispensable in any SEO strategy
Link building is a gray area for many marketers. The words say it all: it is a method of building links. Your Web site gets picked up by Google because outside Web sites link to your Web site. The more websites link to yours, the more likely Google is to give your website a certain authority.
There are big differences in link building, though. You can receive links from home pages and from spammy websites. Or from websites with authority in your industry. It is just those last links that are interesting to rank higher in Google. But how do you get started?
Everything is about the left, you may be thinking now. It goes a lot further than that, of course. It's a combination of rock-solid links, a fast website and content that will blow you away. That's why the TRUST method is ideal. After all, TRUST stands for:
You don't put the focus on content that will remain interesting for life. You put the focus on trends, on things going on in the world and your circles. Package it festively with an invitation to share and tada: you have content that companies want to link to.
It all sounds easy and it actually is. Follow the TRUST method step by step and you will see good results. We start at the beginning and always give an example.
Whatever industry you're in, there's always something happening. You don't have to write about everything, but you do have to write about things you like to read about. For example, check out Google's tool: Google Trends. Or look at magazines and news websites in your field. I bet you will find a topic to write about within 5 minutes.
Example: Tunity is a strategic, digital partner for many top companies. Our topics are mainly about strategy and marketing. For example, a trending topic is "the new Google Search Console" or "the social media trends of the month. We get our inspiration from entrepreneurial magazines such as FrankWatching, Bloovi and DutchCowboys, for example.
How can you really captivate your readers with your article? By researching everything yourself and seeing what works and what doesn't. By testing yourself and, above all, gathering hard data. Why? Figures and data are knowledge. Knowledge that you have gathered to be an expert in a particular field.
Example: when we write an article about the "new Google Search Console," we start with fieldwork. What does the new console look like? What features have been added? What is the User Experience (UX)? Does it affect search results?
Then we will test. Can you get higher in Google with the new tool? Do competitors now rank higher than us or just barely? By analyzing and substantiating everything thoroughly, we give valuable information to our readers that they themselves can use for their website.
A top text where you capitalize on a trend and showcase your expertise, check! But how do you stand out? With a high-profile title that encourages reading. We also don't want you to create clickbait (an incredible title so you click through anyway), just a good title that encourages reading.
Case in point: our article on the new Search Console is finished. In this article we talk about the new features and why you indirectly get higher in Google. For example, as a title we choose: '25% more visitors thanks to the new Search Console. Here's how to get started'. Attracts, doesn't it?
Example: for the Google Search Console, we show in an infographic how many more visitors come to our website. This way you can see the effect at a glance and are more likely to share the graphic. Because sharing = caring 😉
No matter how good your research, content and title may be, don't forget this step. Summarize all of your research or analysis in one image. That's the key to success. Show readers a summary in that image or infographic.
If you have a website with more than 10,000 visitors per month, you may stop at step 4. Do you have fewer visitors? Then you need to look for relevant websites. Websites that previously wrote about your topic and are interested in your article. For example, they may want to put a backlink in their article or put some images of yours in their article.
Example: if we just search "Search Console" in Google News, we find a lot of articles that companies have written. By emailing them and making a good proposal, chances are they will respond.
In practice, we find that the TRUST method works well on the one hand and sometimes does not. We especially notice that you need to capitalize on an article that is trending and that news sites want to link to. An infographic other websites are happy to copy, but beware! Not every website mentions the source and so you often miss out on a link. Tip: add your logo in one corner of the image.
Not sure what to write about or what's hot in your industry? We are happy to write articles and make sure you get authority in Google. Contact us soon for a no-obligation consultation!
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