BARIAlink - founded in 2016 by Dr. Bruno Dillemans, is a web-based knowledge database and international network of specialists in bariatric and metabolic surgery. What exactly is that? Well, bariatric surgery is a branch of medicine that deals with the research and treatment of obesity.
It was time for a fresh, strong start on the digital front for BARIAlink. The biggest challenge? Putting BARIAlink on the digital map and increasing the number of registered website members. Achieving this required combining a robust social media strategy with smart email campaigns.
The needs
At a highly professional level, surgeons worldwide share and discuss innovative surgical techniques, new approaches to bariatric surgery and the challenges they encounter. The ultimate goal? To elevate the level of surgical expertise in this field.
Each month, BARIAlink hosts the "BARIAlink Academy," a virtual classroom. Additionally, the "BARIAlink Library" serves as a comprehensive database, containing all the cases discussed during the Academy sessions.
But how do the right people, especially bariatric surgeons, find their way to these monthly academies? Well, that's where Tunity comes in. We help BARIAlink build general awareness and ensure they reach their target audience. Specifically, we focus on increasing the number of registered BARIAlink members and boosting attendance of doctors and professors at the academies. Curious about how we dot it? You can read about that below.
Our trajectory
The first step in the process was to understand BARIAlink's needs. To achieve this, we conducted an extensive workshop, which helped us identify several key requirements. Each of these was systematically addressed in our plan of action.
We determined a clear, digital strategy. The colors, fonts and photos played a crucial role in this. The right tone of voice is also important. Through LinkedIn, Facebook and Instagram, we position BARIAlink prominently on the digital map. We make contact with this niche target group in a focused and efficient manner.
Aesthetics count, too! A professional website should be self-explanatory. Beyond the content, key elements like layout and appearance play a crucial role in the success of your website. BARIAlink understood this perfectly. That's why we were entrusted with redesigning their homepage.
Soon we reached the joyous milestone of 2,500 BARIAlink members on the website. In fact, by 2024, this number had more than doubled, reflecting significant growth to over 2,500 members. Meanwhile, we continue to expand, welcoming many new surgeons every month.
Email marketing is a vital component of a well-rounded marketing mix. For BARIAlink, it plays a crucial role, benefiting both the organization and its members. Through email, members stay fully informed about academies, intriguing case studies, and upcoming events.
Soon we reached the joyous milestone of 2,500 BARIAlink members on the website. In fact, by 2024, this number had more than doubled, reflecting significant growth to over 2,500 members. Meanwhile, we continue to expand, welcoming many new surgeons every month.
Email marketing is a vital component of a well-rounded marketing mix. For BARIAlink, it plays a crucial role, benefiting both the organization and its members. Through email, members stay fully informed about academies, intriguing case studies, and upcoming events.
The future
The next steps? Keep doing what we're doing, because it works! Every month, we welcome new surgeons to the platform. We remain committed to continual optimization and listening to BARIAlink's needs. Let's keep the fire burning!
