I say yes to the dress is something Cermo Concept hears on average about 100 times a month during fitting appointments for brides-to-be. Of course, these fitting appointments don't just happen. They are the result of engaging ads on Facebook and Instagram, high-performing Google ads, SEO-optimized blogs, powerful email campaigns, and creative campaigns.
The needs
Cermo Concept, located in Zoersel between Turnhout and Antwerp, is the place where future brides will find their dream dress. Kelly, the manager, and her passionate team welcome you from Tuesday to Saturday with warm smiles. At Cermo Concept you'll enjoy a unique wedding experience surrounded by a romantic atmosphere. With a glass of cava in your hand, you can try on wedding dresses in different styles and complete your look with matching accessories. Everything you need for your big day is under one roof and with tailored advice for you to shine. Cermo Concept offers a truly unforgettable experience for every bride.
When Kelly approached us in April 2021, she had one clear goal in mind: to generate more leads. While this wasn't an obvious task, especially since buying a wedding dress is usually a one-time purchase, we were determined to achieve her goal. The Tunity team was ready to take on this challenge, as lead generation is one of our specialties.
The trajectory
After our initial meeting, we immediately created a concrete marketing plan. To generate more leads, it's essential for your website to be fully optimized. Our developers revamped the site , ensuring it's quick and easy to schedule a fitting appointment. Additionally, our creative team wrote new copy that almost resembles your partner's wedding vows.
The search for a wedding dress starts at the inspiration stage. After hours of scrolling and more scrolling, brides get inspired by the latest trends and styles. At Cermo Concept, we go one step further. With our Content Creation Day, we take you behind the scenes of this bridal boutique. For an entire day, the boutique is transformed into a creative studio, where our team focuses entirely on capturing the magical atmosphere and beautiful collections. From TikToks to Instagram Reels, from atmospheric photos to inspiring videos, we embrace the latest trends and bring the emotion and excitement of the wedding process to life. So, step into the world of Cermo Concept and let your wedding jitters take over, inspiring you to book a fitting appointment.
The search for a wedding dress starts at the inspiration stage. After hours of scrolling and more scrolling, brides get inspired by the latest trends and styles. At Cermo Concept, we go one step further. With our Content Creation Day, we take you behind the scenes of this bridal boutique. For an entire day, the boutique is transformed into a creative studio, where our team focuses entirely on capturing the magical atmosphere and beautiful collections. From TikToks to Instagram Reels, from atmospheric photos to inspiring videos, we embrace the latest trends and bring the emotion and excitement of the wedding process to life. So, step into the world of Cermo Concept and let your wedding jitters take over, inspiring you to book a fitting appointment.
To keep Cermo Concept top of mind, we send monthly newsletters to prospective brides. We also share attractive blog posts on the website, based on extensive keyword research. This approach keeps our customers informed about the latest trends, new collections and interesting promotions.
One of our most successful campaigns was our Christmas campaign, where brides had a chance to win wonderful prizes when they purchased a dress. The campaign was such a huge success that we even had to end it early, because Kelly's schedule became completely booked with fitting appointments.
We also wrote a few more ads with matching images that already have brides completely dreaming away. These ads were targeted to the right audience via Facebook, Instagram and Google. To complete the picture, we added convincing landing pages.
To keep Cermo Concept top of mind, we send monthly newsletters to prospective brides. We also share attractive blog posts on the website, based on extensive keyword research. This approach keeps our customers informed about the latest trends, new collections and interesting promotions.
One of our most successful campaigns was our Christmas campaign, where brides had a chance to win wonderful prizes when they purchased a dress. The campaign was such a huge success that we even had to end it early, because Kelly's schedule became completely booked with fitting appointments.
We also wrote a few more ads with matching images that already have brides completely dreaming away. These ads were targeted to the right audience via Facebook, Instagram and Google. To complete the picture, we added convincing landing pages.
Kelly knows better than anyone that preparing for a wedding involves a lot of stress. In the form of a creative campaign, we offered a solution. With the Cermo Concept Checklist we thought of every little detail. The checklist has been downloaded many times and many worries were taken away.
As the cherry on top, our developers created a configurator. Do you go for comfy chic or are you more of a sexy bride? In just a few mouse clicks, the bride-to-be knows perfectly which style suits her.
The bride-to-be will have no shortage of inspiration. There are an awful lot of wedding dresses to choose from. Countless shapes, styles and almost fifty shades of white. With the Cermo Concept Lookbook, the bride is guided in her choice. She discovers which silhouette fits her body perfectly and learns the wedding styles for the upcoming year already. The ultimate guide for every bride-to-be!
The Future
And what about the future? There's no quiet honeymoon for Cermo Concept as the leads keep pouring in. At Tunity, we continue to monitor and optimize the predetermined strategy.
