I say yes to the dress is something Cermo Concept hears on average about 100 times a month during fitting appointments for brides-to-be. Of course, these fitting appointments don't just happen. They are the result of fun ads on Facebook and Instagram, scoring ads on Google, SEO strong blogs, powerful mailings and creative campaigns.
The needs
Cermo Concept, located in Zoersel between Turnhout and Antwerp, is the place where future brides will find their dream dress. Kelly, the manager, and her team welcome you from Tuesday to Saturday with passion and a broad smile. At Cermo Concept you will enjoy a unique wedding experience, surrounded by a romantic atmosphere. With a glass of cava in your hand, you can try on wedding dresses in different styles and complete your look with matching accessories. Everything you need for your big day, under one roof and with tailored advice to shine. Cermo Concept offers a true total experience for every bride.
When Kelly approached us in April 2021, she had one clear goal in mind: generate more leads. While this was not an obvious task, especially considering that buying a wedding dress is usually a one-time purchase, we were determined to achieve her goal. The Tunity team was immediately ready to take on this challenge, as lead generation is one of our specialties.
The trajectory
After an initial meeting, we immediately created a concrete marketing plan. If you want to generate more leads, your website has to be ready for it. Our developers gave the site a new look that makes it quick and easy to make a fitting appointment. In addition, our creatives wrote new copy that almost resembles your partner's wedding vows.
The search for a wedding dress starts at the inspiration stage. After hours of scrolling and more scrolling, brides get inspired by the latest trends and styles. At Cermo Concept, we go one step further. With our Content Creation Day, we take you behind the scenes of this bridal boutique. For an entire day, the boutique is transformed into a creative studio, where our team focuses entirely on capturing the magical atmosphere and beautiful collections. From TikToks to Instagram Reels, from atmospheric photos to inspiring videos. We capitalize on the latest trends and let the emotion and fun of the wedding process come to life completely. So, step into the world of Cermo Concept and let your wedding jitters take over, making you want to make an appointment for a fitting.
The search for a wedding dress starts at the inspiration stage. After hours of scrolling and more scrolling, brides get inspired by the latest trends and styles. At Cermo Concept, we go one step further. With our Content Creation Day, we take you behind the scenes of this bridal boutique. For an entire day, the boutique is transformed into a creative studio, where our team focuses entirely on capturing the magical atmosphere and beautiful collections. From TikToks to Instagram Reels, from atmospheric photos to inspiring videos. We capitalize on the latest trends and let the emotion and fun of the wedding process come to life completely. So, step into the world of Cermo Concept and let your wedding jitters take over, making you want to make an appointment for a fitting.
To keep Cermo Concept top of mind, we send monthly newsletters to prospective brides. We also share attractive blog posts on the website, based on extensive keyword research. This keeps our customers informed about the latest trends, new collections and interesting promotions.
One of our most successful campaigns was our Christmas campaign, where brides had a chance to win wonderful prizes when they purchased a dress. The campaign was such a huge success that we even had to stop it early, because Kelly's schedule got completely booked up with fitting appointments.
We also wrote a few more ads with matching images that already have brides completely dreaming away. These ads were targeted to the right audience via Facebook, Instagram and Google. To complete the picture, we added convincing landing pages.
To keep Cermo Concept top of mind, we send monthly newsletters to prospective brides. We also share attractive blog posts on the website, based on extensive keyword research. This keeps our customers informed about the latest trends, new collections and interesting promotions.
One of our most successful campaigns was our Christmas campaign, where brides had a chance to win wonderful prizes when they purchased a dress. The campaign was such a huge success that we even had to stop it early, because Kelly's schedule got completely booked up with fitting appointments.
We also wrote a few more ads with matching images that already have brides completely dreaming away. These ads were targeted to the right audience via Facebook, Instagram and Google. To complete the picture, we added convincing landing pages.
Kelly knows better than anyone that preparing for a wedding involves a lot of stress. In the form of a creative campaign, we offered a solution. With the Cermo Concept Checklist we thought of every little detail. The checklist has been downloaded many times and many worries were taken away.
As icing on the (bridal) cake, our developers developed a configurator. Do you go for comfy chic or are you more of a sexy bride? In just a few mouse clicks, the bride-to-be knows perfectly which style suits you.
The bride-to-be will have no shortage of inspiration. There are an awful lot of wedding dresses to choose from. Countless shapes, styles and almost fifty shades of white. With the Cermo Concept Lookbook, the bride is guided in her choice. She discovers which silhouette fits her body perfectly and learns the wedding styles for the next year already. The ultimate guide for every bride-to-be!
The Future
And what about toward the future? In any case, no quiet honeymoon for Cermo Concept as the leads keep pouring in. At Tunity, we continue to follow and optimize the predetermined strategy.
