Together with ELAT Solar, we embarked on an adventure to shake up the energy market with a fresh, creative and impactful approach. From strategy to web design and eye-catching reels, Tunity provided the total package that allows ELAT Solar to make their unique vision shine. The goal? To create a brand that dares to be different, stands out and really appeals to people. How did we go about that?
Needs
ELAT Solar wanted more than a place in the market, they wanted to redefine the solar panel industry. No standard marketing or predictable visuals, but a brand that dares to be different and stands out with unique ideas. Their mission was clear: make solar energy accessible to everyone, without technical jargon or dry information. It had to inspire people, get them excited and show them what solar energy can really mean.
That demand to be different was the beating heart of our collaboration.Â
The road to success + trajectory
We were there from the beginning to help ELAT Solar firmly establish their brand. It started with a clear foundation: branding that perfectly aligned with their mission. From color palette to typography, everything reflected the fresh, modern look ELAT wanted to convey. We also designed a user-friendly website that clearly tells their story.Â
We also took charge of their social media from day one. We created the channels, designed a consistent look and feel and worked out a content plan. That way, we made sure the client was immediately visible on all major platforms.
But to really make a difference, we developed a strategy that dared to go beyond the traditional approach. Keep those brainstorming sessions coming! So we came up with the idea of creating characters that make solar energy accessible and fun. We worked on several design proposals until Oriana and Solaris were born.
These playful characters are not just mascots; they really came to life. With dynamic animation and carefully chosen voiceovers, Oriana and Solaris were given a unique personality that powerfully conveyed their message. Professional jargon? Bye bye! They translate solar energy and ELAT Solar's solar panels into simple, understandable stories.
The ELAT Solar buddies are the eye-catchers of the website and social media. With playful reels, we bring Oriana and Solaris to life and show that solar energy needs to be anything but boring. Thanks to our approach, the subject becomes fun, approachable and inspiring. And that's exactly how ELAT Solar envisioned it.
Not only does ELAT Solar stand out online, but they continue to impress offline as well. Together with the client, we sparred on creative ideas and made striking designs for their exhibition stands. Think of a moon landing with smoke machine, interactive games, a prominent role for Oriana and Solaris and of course don't forget their ice creams!
The introduction of the ELAT Solar Buddies, Oriana and Solaris, has put ELAT Solar on the map as a brand that is different from the competition. These characters make solar energy accessible to everyone.
ELAT also shines at trade fairs with original booths that stand out! Thanks to this fresh and innovative approach, ELAT Solar stands out strongly in Europe's competitive markets.
The future
We are extremely grateful for the trust ELAT Solar has in us and the creative freedom we are given to really think out of the box. Together we continue to build their brand, with new ideas and strategies that make solar even more attractive. With innovation and impact as keywords, we continue to push boundaries.
