Enterprise Rent-A-Car is in high gear. What began as a small family business in 1957 has grown into a world-renowned leader in car rentals. While this vibrant company has achieved many successes, it has also encountered a few roadblocks along the way. One area where challenges arose was marketing. Tunity had the privilege of taking the lead in this area, and we did so with great enthusiasm.
The Needs
An ever-growing company requires a tailored marketing strategy. With a broad target audience and an expanding range of vehicles, effective communication tools and clear direction are essential.
Enterprise’s customer base includes companies and individuals from various countries who rely on quick mobile assistance. This makes a streamlined and adaptable approach essential. To meet this need, we developed a comprehensive digital marketing strategy in multiple languages, making Enterprise's success tangible. By addressing various aspects of the customer journey, this strategy delivers measurable results.
Are you ready for the ride to successful marketing?
Our trajectory
Enterprise Rent-A-Car Belgium had not yet established a social media presence. That's why we launched their Facebook page in both French and Dutch, along with their LinkedIn channel. Each month, we create content calendars, develop fresh ideas, and continuously optimize their social media strategy.
All our hard work was rewarded as Enterprise currently has over a thousand loyal followers on their page, generating hundreds of reservations each month. But, that was just the beginning!
To spread Enterprise's message as effectively as possible, we also utilized paid media. What started with Facebook and Google campaigns soon led to Enterprise being featured on national television. Our team shifted into high creative gear, quickly producing a stunning advertisement that reached hundreds of thousands of screens.
Like Tunity, Enterprise Rent-A-Car places great importance on flexibility. That's why, last year, they introduced a new concept to the market: the mini-lease. This car subscription allows you to cancel at any time. To ensure the lanch of the minilease was as effective as possible, Enterprise relied on Tunity's expertise. We developed a high-converting campaign and crafted targeted marketing strategies to secure as many subscriptions as possible. How did this successful strategy help more than a thousand people solve their mobility challenges? We're about to tell you...
Everything began with an idea, of course. We gathered around the table to determine the best way to launch the mini-lease. After several brainstorming sessions, we had a fully developed action plan ready to go. Our team of designers, performance marketers, creatives, SPOCs and developers was ready to go. Together, we planned out every facet of the launch down to the smallest detail. This included:
All these efforts were further reinforced by a professional press campaign. Omnichannel marketing at its finest!
The campaign launch was not the final destination. To further support our marketing efforts and take them to the next level, we collaborated closely with our best friend 'sales'. After all, marketing and sales create the perfect customer machine, and we noticed this more than ever at Enterprise.
The leads generated from the campaign were instantly forwarded to Enterprise's CRM system, enabling the sales team to follow up without delay. Additionally, we also crafted emails tailored precisely to each recipient's stage in the customer journey. The result? An extra boost that played a significant role in the remarkable success of the mini-lease.
From 0 to 100 km/h in record time
The launch of the mini-lease was more than successful. We even had to hit the brakes twice due to the overwhelming number of applications! Furthermore, we exceeded the set KPIs by a wide margin, allowing us to extend the campaign twice.
We never run out of fuel at Tunity. We continuously empower our clients with support. Beyond managing their online and offline marketing, we also support Enterprise in their recruitment strategy.
As a successful company that prioritizes customer-oriented service, there is a high demand for quality personnel. Tunity supports Enterprise by providing strategic advice and implementing successful advertising campaigns.
We never run out of fuel at Tunity. We continuously empower our clients with support. Beyond managing their online and offline marketing, we also support Enterprise in their recruitment strategy.
As a successful company that prioritizes customer-oriented service, there is a high demand for quality personnel. Tunity supports Enterprise by providing strategic advice and implementing successful advertising campaigns.
The future
A strong partnership and successful marketing are the results of our journey with Enterprise. Today, we continue to support and manage their marketing processes, always ready to share our expertise with the client.
