Enterprise Rent-A-Car is in high gear. What was a small family business in 1957 has since grown into a world-renowned player in car rental. Although a vibrant company has many successes, sometimes there are some roadblocks. At Enterprise, this was marketing. Tunity was allowed to lead the way in this and we did so with great pleasure.
The Needs
An ever-growing company needs a tailored marketing strategy. A broad target audience and a growing range of cars require the right communication tools and direction.
Companies and individuals from different countries who wish to receive quick mobile assistance are all part of Enterprise's customer base. So an approach that rolls on wheels is definitely necessary. We therefore provided an elaborate digital marketing strategy in several languages that makes Enterprise's success tangible. Various aspects of the customer journey are addressed here, which ensures real results.
Are you ready for the ride to successful marketing?
Our trajectory
Enterprise Rent-A-Car Belgium had not yet entered social media land. That's why we launched their Facebook page, both in French and in Dutch, as well as their LinkedIn channel. For this, we create content calendars every month, work out new ideas and, of course, keep optimizing.
All our hard work was rewarded as Enterprise currently has over a thousand loyal followers on their page who provide hundreds of reservations each month. But, that was just the beginning!
To spread Enterprise's message as precisely as possible, we also engaged paid media. That started with Facebook and Google campaigns, but soon Enterprise was featured on national television. Our team shifted into top creative gear and in a short period of time created a beautiful advertising video that was allowed to shine on hundreds of thousands of screens.
Like Tunity, Enterprise Rent-A-Car attaches great importance to flexibility. That's why last year they introduced a new concept to the market namely, the mini-lease. A car subscription that you can cancel whenever you want. To make the introduction of the minilease as efficient as possible, Enterprise called on the knowledge of Tunity. We took care of a converting campaign with accompanying marketing strategies in order to conclude as many subscriptions as possible. How did a successful strategy ensure that more than a thousand people were helped with their mobility problems? We're about to tell you...
Everything started with an idea, of course. We sat around the table to figure out how we were going to launch the mini-lease. A few brainstorming sessions later, a fully developed plan of action was ready for client approval. Our team of designers, performance marketers, creatives, SPOCs and developers was ready to go. Together, we worked out every facet of the launch down to the smallest detail. This included:
All these activities were further supported by a professional press campaign. Omnichannel marketing at its best!
The launch of the campaign was not yet the final destination. To support our marketing efforts and go a step further, we leveraged our best friend "sales. After all, together, marketing and sales make the perfect customer machine, and we noticed this more than ever at Enterprise.
The leads generated from the campaign were immediately forwarded to Enterprise's CRM system after which they could be followed up immediately by the sales team. Moreover, we also wrote emails completely tailored to the recipient's customer journey. The result? An extra boost that contributed to the unforgettable success of the mini-lease.
From 0 to 100 km/h in unseen time
The launch of the mini-lease was more than successful. We even had to put the brakes on twice due to the high number of applications! Moreover, we famously exceeded the imposed KPI, allowing us to extend the campaign twice.
We never run out of fuel at Tunity. We continue to gas continuously for our clients because in addition to taking care of the online and offline marketing, we also support Enterprise in their recruitment strategy.
As a successful company, where customer-oriented service is central, the demand for quality personnel is very high. Tunity supports Enterprise in this by providing advice and realizing successful advertising campaigns.
We never run out of fuel at Tunity. We continue to gas continuously for our clients because in addition to taking care of the online and offline marketing, we also support Enterprise in their recruitment strategy.
As a successful company, where customer-oriented service is central, the demand for quality personnel is very high. Tunity supports Enterprise in this by providing advice and realizing successful advertising campaigns.
The future
A fine cooperation and successful marketing are the result of our journey with Enterprise. Today we continue to support and maintain the marketing processes and are always ready to share our expertise with the customer.
