Being at the top of Google. With that ambition, Jeff Binnemans knocked on Tunity's door. As an experienced expert in garden and tree projects, he knew that online visibility was the key to growing his business. But how do you plot your branches without a good foundation? So we got to work on the website first, giving his business the boost it needed.
The needs
Jeff Binnemans wanted to show his craftsmanship and love of greenery online as well. And he had a clear goal in mind: to be found locally on Google by people looking for tree and garden solutions, such as garden clearing and tree felling.
During our introduction, it did become immediately clear that more could be gotten out of the website. To improve the findability of the services, a renewed and optimized website was a logical first step. By aligning the website more closely with Google, the information is not only easier to find, but also clearer and more accessible for both website visitors and potential customers.Â
The road to success + trajectory
We didn't look the cat out of the tree and flew right in! The first challenge we tackled was the website. While the old site did give an overview of what it had to offer, it was not optimally set up for SEO and SEA. We changed that with a new website.
The new website now has a clear structure in which his services are clearly presented and is fully optimized for SEO, SEA and conversions. Anyone looking for a specialist in garden and tree projects should not only be able to find Jeff easily, but also be immediately convinced of his expertise and be able to contact him easily.
With the website firmly in place, we switched to Google Ads. The campaigns were strategically set up to make Jeff immediately visible in his region and send targeted visitors to the most relevant pages. Thanks to weekly follow-ups, we ensure that the campaigns continue to perform optimally.
Results
The results did not show. Within the first week, the first leads were already trickling in, and they keep coming. Thanks to the continuous optimization of the Google Ads campaigns, Jeff remains at the top of the search results. This allows him to stay focused on his passion for gardening and tree projects, while his business continues to attract more and more clients.
Future
Working with Jeff shows how valuable a comprehensive approach can be. We not only looked at Google Ads, but also examined more broadly where optimizations were possible. Thanks to the new website and consistently optimized Google Ads campaigns, Jeff Binnemans can continue to allow his business to flourish.
