What do you get when an established player in renewable energy solutions and a strategic marketing team put their heads together? A collaboration that pays off! Soloya knocked on our door with a clear demand: more leads as well as visibility. How did we approach that? With new branding, a website and a well thought-out marketing strategy, which are still evolving today. Discover more about our collaboration here.
The needs
With their years of experience in solar panels, charging stations, heat pumps, home batteries and air conditioners, Soloya had everything they needed to make a difference. Their ambition? To help make Flemish households and companies more sustainable. That's why they wanted a stronger presence in the market, both online and offline.
They were looking for more visibility, more trust and a steady flow of qualitative leads. Not with isolated actions, but with a clear marketing strategy, strong branding and a website that together pay off in the long term.
The road to success + trajectory
First things first. A strong brand starts with a look and feel that's right. That is why we worked with Soloya to give their branding a fresh and recognizable look. The colorful yellow logo and the line drawing that you see everywhere tells their story in a simple way and ensures that the brand sticks.
That consistent branding also translated to their new website. User-friendly, clearly structured and fully SEO-proof. Visitors quickly find what they are looking for and are taken step by step towards contact. Everything on the site is focused on conversion, without it feeling forced. Thanks to the recognizable look and feel, every visit feels familiar, which makes all the difference in such a competitive market.
With strong branding and a website that does what it's supposed to do, the foundation was in place. Time to match that with results! We set up a marketing machine that is still running, steering and adjusting today.
First of all, we launched targeted campaigns via social media, tailored per service and target group. This way, Soloya reaches people who are really looking for sustainable solutions. Those who visit the website, but are still in doubt, we do not let go. Via retargeting, those visitors come back into view with targeted ads.
In addition, we also focus on lead generation through downloadable brochures. Anyone requesting such a brochure automatically enters an automated email flow that guides them in a calm and relevant manner toward a request for a quote.
Google Ads are not to be missed either. Thanks to a smart SEA strategy, Soloya comes out on top when people in their region search for solutions they offer. Combined with the SEO-optimized website, this results in a nice stream of qualitative visitors and leads.
Each step connects perfectly with the previous one. From the first click to the moment someone makes an application: the entire process is aligned. And it works. Time and again, interested parties find their way to Soloya thanks to an approach that works!
In addition to online campaigns, we also provide a strong street presence. With visuals on buses, roadside posters and printed matter, Soloya stays top of mind. Everything visually matches the branding, keeping the brand recognizable on every channel.
The future
Our long-standing partnership with Soloya is one that continues to evolve. We continue to build on their visibility and continue to drive results. New campaigns, optimizations and smart actions ensure that Soloya does not stand still, but continues to grow. The foundation is solid and the energy is good. Together we go for more renewable energy in Flemish living rooms and companies!
