What began as a story of social media support, quickly grew into a successful all-round project filled with creativity, content creation and recruitment. We just can't get enough.
The needs
If you've been living under a rock for the past few years, the name might not ring a bell. But if you’ve been out in the world, you can’t miss it: poké bowls are turning the fast-food world upside down. No one's complaining about that, of course. In major cities, you're sure to find at least one poké bowl spot for a tasty bite. Surfside Poké's currently boasts six prime locations across Belgium and the Netherlands, but their appetite for growth is far from satisfied.
With crisp fresh vegetables, fish, meat and vegan options, tasty sauces and irresistible toppings, customers can create their own bowl or choose from a few signature options. Order online or at the counter if you want to enjoy a super fancy hot spot. It's no wonder Surfside Poké has won awards with this concept. Volcano Chicken as a quick bite while shopping, or a Tasty Tofu bowl for a healthy dinner in the city? Who cares, why not a poké bowl for breakfast?
Anyone who is building a restaurant from the ground up knows just how crucial marketing (and more specifically, social media) is to the success of their concept. At Surfside Poké, they understood the importance of staying top of mind in a booming and competitive market. It's all about gaining and holding your place. And that's where we come in.
We didn't just get to work with a tight and creative social media plan, we added an extra topping on top. From photo and product shoots toinfluencer marketing, POS material, product design, recruitment campaigns, ... You want it, we got it. And we couldn't be happier with this collaboration!
The result
Such a tasty and colorful product seems made for the gram, and fortunately, our photographer knows exactly how to capture it. But we all know that video has been the next big thing for a while now. Hello TikTok and Instagram Reels! Our team is constantly brainstorming ideas, so our videographer is never bored. With such a tempting product, wonderful people and a great atmosphere, the results are bound to be amazing. See for yourself!
And the results? They speak for themselves. Every month, our reels reach up to 1.3 million people. On TikTok, our audience grows daily. Videos averaging 50K to 100K views and nearly 18K likes show that our content is appreciated. By going viral online, we boost brand awareness and ensure Surfside Poké becomes a hot topic. Both digitally and in the streets. Exactly what we aim for.
In fact, our enthusiasm led us to develop a new way of working: Content Creation Days. Every month, we schedule a full day to create content on-site at the client's location. Beforehand, we brainstorm and finalize our content plan so we can work efficiently. And then it's time for action: shooting and filming like pros, leaving with a lot of material and a belly full of poké bowl. Yummy!
That's why we love these kinds of collaborations. We consider ourselves truly successful when we grow alongside our clients, and that certainly applies to this project. At Tunity, we adopted the Content Creation Day principle as our standard way of working. These are days filled with productivity, fun and passion. This efficient way of working creates a bond both within our team and with the client. We get to know each other even better, which undeniably boosts the results. It also has a positive impact at Surfside Poké internally: with their own employees featured in the videos, it creates a great sense of team spirit. Hello employer branding!
In fact, our enthusiasm led us to develop a new way of working: Content Creation Days. Every month, we schedule a full day to create content on-site at the client's location. Beforehand, we brainstorm and finalize our content plan so we can work efficiently. And then it's time for action: shooting and filming like pros, leaving with a lot of material and a belly full of poké bowl. Yummy!
That's why we love these kinds of collaborations. We consider ourselves truly successful when we grow alongside our clients, and that certainly applies to this project. At Tunity, we adopted the Content Creation Day principle as our standard way of working. These are days filled with productivity, fun and passion. This efficient way of working creates a bond both within our team and with the client. We get to know each other even better, which undeniably boosts the results. It also has a positive impact at Surfside Poké internally: with their own employees featured in the videos, it creates a great sense of team spirit. Hello employer branding!
"We will be so happy if the restaurant is full today." And the award for understatement of the year goes to... We had to blink twice as we turned the corner: a meter-long line stretching down the street, even before the doors opened. For-mi-da-bel. Smiles all around, and even more happy faces inside the restaurant. The opening of Surfside Poké Brussels was a hit. A crowd of poké bowl lovers, brimming with hunger and excitement, stood with vouchers in hand, ready to dive in. To give the Brussels opening a head start, we put our heads together for a crazy opening promotion: the first 100 visitors get a Surfside Poké bowl for only €1. Let me tell you, those almost-free bowls flew out the door.
And it didn't just happen by chance. With this bold campaign, we targeted our audience through all kinds of channels: flashy flyers, precisely targeted social and display ads won over every foodie. And the bowls? They did the rest! "We'll be back for this" - "Oh my God, this is heavenly" - "Unbelievably delicious". These are just a few of the rave reviews we overheard. Feeling hungry yet? Feeling lucky? Guess again. In March we opened another branch, this time in Liège. Once again, we saw a large influx of curious eaters, influencers with impeccable taste and a team of dedicated colleagues. Surfside Poké serving nonstop, you're welcome!
To make the opening truly complete, we also took care of the necessary decorations. And we mean that literally: with our partner Treepack, we created a spectacular mural in the restaurant. It's a spot that's simply made for photos. We also designed an eye-catching beach flag to attract passers-by, as if that enormous line of people wasn't enough.
To provide the restaurant with the necessary skills, we helped create a rock-solid recruitment campaign. After just five days, we managed to get over 100 motivated applicants from our efforts, with several successful applications! And on the day of the opening we were, of course, present to capture everything on film (okay, and to taste).
To make the opening truly complete, we also took care of the necessary decorations. And we mean that literally: with our partner Treepack, we created a spectacular mural in the restaurant. It's a spot that's simply made for photos. We also designed an eye-catching beach flag to attract passers-by, as if that enormous line of people wasn't enough.
To provide the restaurant with the necessary skills, we helped create a rock-solid recruitment campaign. After just five days, we managed to get over 100 motivated applicants from our efforts, with several successful applications! And on the day of the opening we were, of course, present to capture everything on film (okay, and to taste).
The future
The future looks bright! With a client like this, creative marketers like ours and endless opportunities, we ensure a constant flow of ideas. And while we obviously can't accomplish everything all at once, we stay focused on our mission, step by step. Soon, Surfside Poké will be impossible to get out of our cities and your head. Poké bowls all day, every day, wherever you are. That is our goal, and that's exactly what we are going to achieve.
In the coming months, you'll see more Surfside Poké establishments popping up in your favorite cities. We'll continue designing amazing concepts, and still be insufferably singing along to all kinds of viral TikTok songs. You read that right: the world is far from rid of us. On the contrary: we're just getting started.
