Treepack is an artist collective with Limburg roots. It specializes in beautifying public and commercial spaces with street art and art projects. They have evolved into a leader in the market of hand-painted murals and street art projects in Europe, breathing new life into old buildings and spaces in companies and cities. By working out a strong social media plan with viral campaigns, we created tremendous brand awareness!
The needs
Receiving quality and valuable leads, what business doesn't want that? But to get those leads, your company must feature strong brand awareness. After all, people only invest in a company they believe in.
For Treepack, it was important for their brand to grow and a huge boost in their lead generation would follow. So we rolled out their brand the right way, and then switched to lead gen.
Our trajectory
A direct lead gene, that's certainly possible. But we dig deeper. A good marketing strategy starts with a strong brand, a brand that people recognize. So as a first step, we developed a strong social media plan for Facebook and LinkedIn.
We provided good content, posts, ads, landing pages and much more. We wrote clear copy and combined it with attractive designs. All social media were continuously monitored and followed up. That way, budgets were spent correctly and used effectively! This resulted in an audience growth of 33.7 percent!
We also did a full keyword research to find out which keywords had the best fit with Treepack and their target audience. Using those keywords, we set up appropriate Google ads. The results? On the rise!
We set up some viral campaigns that made the press very happy. Tour Elentrik and Happy At Work were picked up by several newspapers. And rightly so!
Tour Elentrik provided more color in the streets, less vandalism and happy residents. Together with local artists from the city of Diest, Treepack made sure the utility boxes got a handsome coat of art poured over them!
Happy At Work was a campaign that transformed the drab, gray walls of an office into one that breathed life and color! Also our office got a fun mural, designed by Treepack. Totally in line with our vision. It makes us happy every day.
We set up some viral campaigns that made the press very happy. Tour Elentrik and Happy At Work were picked up by several newspapers. And rightly so!
Tour Elentrik provided more color in the streets, less vandalism and happy residents. Together with local artists from the city of Diest, Treepack made sure the utility boxes got a handsome coat of art poured over them!
Happy At Work was a campaign that transformed the drab, gray walls of an office into one that breathed life and color! Also our office got a fun mural, designed by Treepack. Totally in line with our vision. It makes us happy every day.
After strong market positioning of their brand through quality and consistent social media posts and campaigns, we switched to lead generation.
Through ads, we made sure that the content reached the right audience. We constantly pitted these ads against each other in A/B tests. This allowed us to measure exactly which ad worked best, in order to achieve the best results. Of course a stylish design is important, so we worked this out to warm up the target group.
A lead magnet provided top of the funnel leads! We designed an inspiration brochure that could be downloaded online, and with it we collected email addresses of potential customers. We filtered the leads that were not interested and passed on those that were interested and/or wanted a quote.
The inventive lead machine we developed provided a thoughtful nurturing funnel and pushed the top of the funnel leads through to the middle of the funnel. Using marketing automation, we wrote all the leads off into sheets and passed them on to Treepack.
Communication and follow-up is important to be short on time. Therefore, we have created a WhatsApp group to communicate with the customer. Questions or comments should not go through an email or the phone, but a quick message and the possible problem is solved in no time.
In this, Tunity makes a big difference from traditional agencies where everything goes through a project manager. We are a partner of our clients. Therefore, we ensure that our clients are in direct contact with the right people. This in a fast and efficient way. It is therefore nice to receive personal compliments from our clients!
Communication and follow-up is important to be short on time. Therefore, we have created a WhatsApp group to communicate with the customer. Questions or comments should not go through an email or the phone, but a quick message and the possible problem is solved in no time.
In this, Tunity makes a big difference from traditional agencies where everything goes through a project manager. We are a partner of our clients. Therefore, we ensure that our clients are in direct contact with the right people. This in a fast and efficient way. It is therefore nice to receive personal compliments from our clients!
The future
What the future holds? More leads for a lower budget!
The campaigns brought in a lot of website traffic, which is why Treepack decided to have their website taken care of by Tunity. With an updated website, we are going to ensure that we can attract even more potential customers.
