Treepack, the Leuven-based artist collective, is a European pioneer in street art, bringing public and commercial spaces to life by transforming them into true works of art. From historic buildings to modern commercial buildings, Treepack turns every wall into an eye-catcher.
With a social media strategy that went viral, we lifted their brand awareness to new heights. For years we have been building their success together. Treepack lets the walls speak, we make sure the world listens!
The needs
What company doesn't want quality leads? But to bring them in, your brand must first be visible and trusted. After all, people only choose a brand they believe in.Â
So for Treepack, it was essential to first increase their brand awareness and thus lay a solid foundation for lead generation. We rolled out their brand the right way and then switched to the real thing: attracting valuable leads.
Our trajectory
A direct lead gen, that's certainly possible. But we dig deeper. A good marketing strategy starts with a strong brand, a brand that people recognize. That's why our approach began with rolling out a strategic social media plan that capitalized on specific target audiences on Facebook, Instagram and LinkedIn.
On Facebook and Instagram, we built a community of art and street art enthusiasts, while on LinkedIn we targeted companies that were interested in using art for their corporate space.Â
Through the right content, targeted ads, monitoring and efficient budget allocation, we increased Treepack's brand awareness. Internationally as well.Â
We also did a full keyword research to find out which keywords had the best match with Treepack and their target audience. Using those keywords, we set up appropriate Google ads. The results? On the rise!
We set up some viral campaigns that made the press very happy. Tour Elentrik and Happy At Work were picked up by several newspapers. And rightly so!
Tour Elentrik provided more color in the streets, less vandalism and happy residents. Together with local artists from the city of Diest, Treepack provided utility boxes with a handsome layer of art cast over them. You've probably noticed by now that you're seeing more and more artwork on utility boxes in your town. You're welcome!
Happy At Work was a campaign that transformed the drab, gray walls of an office into one that breathed life and color! Also our office got a fun mural, designed by Treepack. Totally in line with our vision. It makes us happy every day.
We set up some viral campaigns that made the press very happy. Tour Elentrik and Happy At Work were picked up by several newspapers. And rightly so!
Tour Elentrik provided more color in the streets, less vandalism and happy residents. Together with local artists from the city of Diest, Treepack provided utility boxes with a handsome layer of art cast over them. You've probably noticed by now that you're seeing more and more artwork on utility boxes in your town. You're welcome!
Happy At Work was a campaign that transformed the drab, gray walls of an office into one that breathed life and color! Also our office got a fun mural, designed by Treepack. Totally in line with our vision. It makes us happy every day.
While we lifted Treepacks' online and offline presence to new heights, they literally went up themselves and created the tallest mural in Belgium in Jette. We made sure this iconic project got the attention it deserved, with images that were even featured on the national news. A special moment in which our collaboration made a lasting impact both online and in the physical world.
While we lifted Treepacks' online and offline presence to new heights, they literally went up themselves and created the tallest mural in Belgium in Jette. We made sure this iconic project got the attention it deserved, with images that were even featured on the national news. A special moment in which our collaboration made a lasting impact both online and in the physical world.
After creating a strong brand positioning through social media, we switched to the next step: lead generation. We deployed ads that specifically targeted the right audiences and continuously tested them through A/B testing to get the best results. The visually appealing design really gets the target audience excited about Treepack's services, laying the groundwork for valuable leads.
An important part of this lead generation was setting up a lead magnet: an inspiration brochure, also available in French and English. This brochure could be downloaded via a landing page, through which we collected e-mail addresses of potential customers.
The leads were then filtered and those with concrete interest moved on to the next phase of our marketing strategy. Through marketing automation these leads were further followed up in a nurturing funnel that slowly but surely led them through the sales funnel. Ultimately, the most qualified leads ended up at Treepack, ready for a quote.
With our marketing efforts, we helped Treepack expand into new markets. The Google Ads and lead generation campaigns, including the inspiration guide and targeted ads, were rolled out to Wallonia, the Netherlands and Luxembourg. Thus, we saw growth not only in Flanders, but also in these new regions, significantly increasing Treepack's international impact.
We also made great strides in email marketing. Every fill-in form was linked to a nurturing process, and our automated workflows were perfectly aligned with Treepack's own sales sequence.
For the new markets, we developed automated mailflows to reach leads at each stage of the funnel. In addition, we implemented a new mail performance tool to better track cold leads until they are ready to request a quote. The mail copy and visuals were fully personalized, including details such as the city, making the communication more relevant and personal.
With our marketing efforts, we helped Treepack expand into new markets. The Google Ads and lead generation campaigns, including the inspiration guide and targeted ads, were rolled out to Wallonia, the Netherlands and Luxembourg. Thus, we saw growth not only in Flanders, but also in these new regions, significantly increasing Treepack's international impact.
We also made great strides in email marketing. Every fill-in form was linked to a nurturing process, and our automated workflows were perfectly aligned with Treepack's own sales sequence.
For the new markets, we developed automated mailflows to reach leads at each stage of the funnel. In addition, we implemented a new mail performance tool to better track cold leads until they are ready to request a quote. The mail copy and visuals were fully personalized, including details such as the city, making the communication more relevant and personal.
The future
Our collaboration with Treepack is far from over. Together we will continue to further highlight their brand with new campaigns, collaborations and creative ways to make street art accessible to even more people. World, you're next!
