Vermarc, the specialist in cycling clothing, is a name familiar to everyone in the cycling world. With a long history of dressing both professional teams and amateur cyclists, Vermarc has built a strong reputation. Their products can be found on top teams such as Lotto-Dstny and Baloise Trek Lions, and they are constantly evolving to meet the needs of the market. To shift their marketing efforts into high gear, they were looking for a team that breathes the race and understands the world of cycling. We were immediately ready to join them on the next stage.
Needs
In 2022, Vermarc was looking for a way to strengthen their marketing efforts. They wanted to not only increase their brand awareness, but also create more engagement on social media and increase conversions on their web shop. What made for a real match between them and our team was our love of cycling and our multi-faceted marketing expertise. We understand the dynamics of the race and know exactly how to translate them into effective marketing strategies.
Just like in racing, where you often have to shift gears quickly, effective marketing requires the same responsiveness. At Vermarc, we respond immediately to current events, such as a rider's victory or the launch of a new collection. Our team is always ready to deliver the right content at the right time, so Vermarc is always at the forefront of the digital world. We make sure their social media posts and stories can keep up with the speed of the race and that we are never left behind.
Just like in racing, where you often have to shift gears quickly, effective marketing requires the same responsiveness. At Vermarc, we respond immediately to current events, such as a rider's victory or the launch of a new collection. Our team is always ready to deliver the right content at the right time, so Vermarc is always at the forefront of the digital world. We make sure their social media posts and stories can keep up with the speed of the race and that we are never left behind.
Marketing
Together with Vermarc, we created a marketing package as complete as a perfectly tuned bicycle. Our omnichannel approach ensures that Vermarc's brand experience, is consistent and powerful everywhere:
Just like in a well-oiled cycling team, our collaboration with Vermarc is all about close contact and smooth communication. We have regular meetings to ensure that we are always in the same gear and that we can respond quickly to new developments. Our approach is not only reactive, but also proactive. For example, we supported the opening of their new store in Roeselare with a full marketing campaign, from flyers and press releases to a radio spot that was almost as iconic as the Rodiana car!
Just like in a well-oiled cycling team, our collaboration with Vermarc is all about close contact and smooth communication. We have regular meetings to ensure that we are always in the same gear and that we can respond quickly to new developments. Our approach is not only reactive, but also proactive. For example, we supported the opening of their new store in Roeselare with a full marketing campaign, from flyers and press releases to a radio spot that was almost as iconic as the Rodiana car!
Results
Our efforts delivered impressive results. The social media campaigns caused a big increase in shop visits and sales. With targeted social media ads, we reduced a lot of abandoned shopping baskets. Every euro invested by Vermarc returns nine times as much! Email campaigns were also a hit, with newsletter campaigns in Belgium generating over a thousand leads at a cost of €1.80 per lead. Now that's a demarrage!
The future
But the course is far from finished. We continue to innovate and look for new ways to market Vermarc even better. With future launches and new campaigns, we ensure that Vermarc always stays in the lead. Because in the world of cycling, there is always movement and new opportunities are always waiting. We continue to move forward full of enthusiasm and with the right gear. The race continues, and we are ready for many more miles together with Vermarc.
