Vermarc, the specialist in cycling clothing, is a name familiar to everyone in the cycling world. With a long history of dressing both professional teams and amateur cyclists, Vermarc has built a strong reputation. Their products can be found on top teams like Lotto-Dstny and Baloise Trek Lions, and they continue to evolve to meet the demands of the market. To shift their marketing efforts into high gear, they sought a team that breathes cycling and understands the race. We were ready to join them on the next stage.
Needs
In 2022, Vermarc was looking for a way to strengthen their marketing efforts. They aimed to not only raise brand awareness, but also drive more engagement on social media and increase conversions on their webshop. What made us a perfect match was our shared passion for cycling and our multi-faceted marketing expertise. We understand the dynamics of the race and know exactly how to translate them into effective marketing strategies.
Just like in racing, where you need to shift gears quickly, effective marketing demands the same agility.At Vermarc, we react instantly to key moments, whether it's a rider's victory or the launch of a new collection. Our team is always ready to deliver spot-on content at the right time, ensuring Vermarc stays ahead in the digital race. We make sure their social media posts and stories keep up with the fast pace of cycling - never falling behind.
Just like in racing, where you need to shift gears quickly, effective marketing demands the same agility.At Vermarc, we react instantly to key moments, whether it's a rider's victory or the launch of a new collection. Our team is always ready to deliver spot-on content at the right time, ensuring Vermarc stays ahead in the digital race. We make sure their social media posts and stories keep up with the fast pace of cycling - never falling behind.
Marketing
Together with Vermarc, we crafted a marketing package as complete as a perfectly tuned bicycle. Our omnichannel approach ensures that Vermarc’s brand experience is consistent and impactful across all platforms:
Just like a well-oiled cycling team, our partnership with Vermarc is built on close contact and smooth communication. We hold regular meetings to ensure we’re always in sync and can respond swiftly to new developments. Our approach is not just reactive, but also proactive. For example, we supported the opening of their new store in Roeselare with a comprehensive marketing campaign, from flyers and press releases to a radio spot that was almost as iconic as the Rodiana car!
Just like a well-oiled cycling team, our partnership with Vermarc is built on close contact and smooth communication. We hold regular meetings to ensure we’re always in sync and can respond swiftly to new developments. Our approach is not just reactive, but also proactive. For example, we supported the opening of their new store in Roeselare with a comprehensive marketing campaign, from flyers and press releases to a radio spot that was almost as iconic as the Rodiana car!
Results
Our efforts delivered impressive results. The social media campaigns caused a big increase in shop visits and sales. Through targeted social media ads, we managed to reduce abandoned shopping carts considerably. For every euro Vermarc invested, they saw a ninefold return! Email campaigns were also highly successful, with newsletter efforts in Belgium generating over a thousand leads at just €1.80 per lead. Now that's a true demarrage!
The future
But the course is far from finished. We continue to innovate and look for new ways to market Vermarc even better. With future launches and new campaigns, we ensure that Vermarc always stays in the lead. Because in the world of cycling, there is always movement and new opportunities are always waiting. We continue to move forward full of enthusiasm and with the right gear. The race continues, and we are ready for many more miles together with Vermarc.
