Customer friendliness, pride, technical expertise and quality orientation. The Vossal team is always ready for one another and for each customer. This family business poured its heart and soul into serving customers for so long that it lost sight of itself a bit. Over time, its website no longer met modern standards, and its appearance reflected only a fraction of its true strength. Tunity set things right with a completely new website. Clear, timeless and easy to manage. Pure craftsmanship, just the way we like it.
The needs
Vossal has been producing windows and doors of the highest quality since 1978. This is a testament to decades of experience and in-depth expertise. It's no surprise that this family business has a showroom any builder would dream of and a service customers rave about for years. That’s why it’s such a shame that Vossal’s website failed to reflect the same exceptional experience.
Although they may not have realized it yet, Vossal needed a fresh look, one that conveys the premium experience their customers enjoy. As a strategic partner with top-tier talent across diverse digital skills, Tunity understands better than anyone that the first impression is crucial. We restored the balance between Vossal's online presence and the real value of their company. Aluminum craftsmanship, since 1978.
The trajectory
It's safe to say this story began as a personal mission. After an exceptionally positive experience at Vossal, discovering their website was so outdated came as a surprise. This felt like a missed opportunity and immediately sparked an idea for our marketing manager: why not turn the tables? Where he had once enjoyed pure craftsmanship, it was now up to Team Tunity to showcase our expertise and ensure that their online presence matched their reality.
We approached it with a focused roadmap. Structured yet flexible, ensuring there was always enough space and time for feedback. This way of working consistently result in a strong partnership, time and time again. You might even hear us say that we build websites as if they were for ourselves. Unfortunately, someone else has already claimed that successful quote. Fortunately, that doesn't diminish the truth in it. Vossal's new site really had to fit perfectly, just like a window. That's why dialogue and flexibility were central throughout the entire process.
In the first phase, we really got to know the company. We discovered what drives Vossal. With core values like customer friendliness, fair pricing and consistent quality, it quickly became clear that clear communication would be essential for the website of this family-owned company.
It needed to be a true reflection of who they really are, up-to-date and showing (potential) customers that Vossal is the go-to choice for a personal approach. We were tasked with highlighting the quality of their aftercare and service so that everyone knows without a doubt that Vossal always puts every customer first.
In the first phase, we really got to know the company. We discovered what drives Vossal. With core values like customer friendliness, fair pricing and consistent quality, it quickly became clear that clear communication would be essential for the website of this family-owned company.
It needed to be a true reflection of who they really are, up-to-date and showing (potential) customers that Vossal is the go-to choice for a personal approach. We were tasked with highlighting the quality of their aftercare and service so that everyone knows without a doubt that Vossal always puts every customer first.
Based on insights from the Vossal team and our expertise as a digital partner, we opted for a timeless web design. Plenty of white space, bright colors, clear fonts and attention-grabbing slogans. Less is more and that's often where the challenge lies. After all, a simple-looking website doesn’t necessarily mean it’s easier to create. On the contrary.
Design finalized? Time to get to work. A website shouldn’t just be visually stunning, it also needs to be easy to maintain and manage. That's why it was crucial to share the initial setup of the website with the client right away. This allowed us to save time, quickly address questions or concerns, and take immediate action when needed.
Throughout the process, we continuously shared feedback and ideas, staying in constant contact. This was not only beneficial for Vossal, but also for us. By truly getting to know our customer, we were able to deliver an even better result. And that ultimately benefits us as well.
During the process, an unexpected idea emerged. On the realization page, we added a filter that enables (potential) customers to easily create a personalized gallery of realizations using a quick filter.
All done? Only then was it time for the final testing, by both Vossal and our own team, to make sure nothing was overlooked. During this final phase, we connected the dots and achieved the perfect balance between appearance and quality, bringing Vossal's online presence fully in line with the true values of this family business.
The Future
As a full-service agency, we’re equipped to support all our clients with a wide range of needs, and Vossal is no exception. From photography / videography to design we're here as a reliable partner. Naturally, we ensure the site and its maintenance stay up to date, and we're always available to address any questions or feedback. This approach guarantees a long-lasting, high-quality partnership since 2023.
