Customer friendliness, pride, technical expertise and quality orientation. The Vossal team is ready for each other and for each customer. This family business deliberately gave its heart and soul to each customer for so long that it lost sight of itself a bit. Until its own website no longer met today's standards and its appearance showed only a glimmer of its actual strength. Tunity straightened this out with a completely new website. Clear, timeless and easy to manage. Pure craftsmanship, just the way we like it.
The needs
Vossal has been producing windows and doors of the highest quality since 1978. This is testament to baking experience and in-depth expertise. So it should come as no surprise that this family business has a showroom that any builder would dream of and a service that customers will rave about for years to come. A huge shame to discover that Vossal's website couldn't match that experience.
Although they may not have realized it themselves yet, Vossal needed a new look to immediately taste the premium feeling you experience as a customer. As a strategic partner with top people with the most diverse digital skills, Tunity knows better than anyone that the first impression is crucial. We again created a healthy balance in the online presence and the real value of the company. Aluminum craftsmanship, since 1978.
The trajectory
It's safe to say that this story began as a personal mission. After a tremendously positive experience at Vossal, it came as a big surprise that the website was so outdated. This felt like a waste, and therefore immediately lit a light bulb for our marketing manager. Why not turn the tables? Where previously he could enjoy pure craftsmanship, it was now up to team Tunity to demonstrate our expertise and ensure that the online look matched reality.
We tackled it with a focused roadmap. Structured but open, so there was always enough space and time for feedback. That whole thing creates a fine, close collaboration time and time again. You would almost hear us say that we build websites as if they were for ourselves. Unfortunately, someone else has already claimed that successful quote. Fortunately, that doesn't take away from the kernel of truth there. Vossal's new site really had to fit exactly like a window. Dialogue and flexibility were therefore central throughout the process.
In the first phase, we really got to know the company. We discovered what drives Vossal. With core values such as customer friendliness, fair prices and thorough quality, it immediately became clear to us that clear communication would be crucial for this family-owned company's website.
It should be a signboard for who they really are, so that they are back with the times and their (potential) customers clearly understand that you have come to the right place for a personal approach. We were tasked with emphasizing the quality of aftercare and service so that everyone knows without a doubt that Vossal always puts every customer first.
In the first phase, we really got to know the company. We discovered what drives Vossal. With core values such as customer friendliness, fair prices and thorough quality, it immediately became clear to us that clear communication would be crucial for this family-owned company's website.
It should be a signboard for who they really are, so that they are back with the times and their (potential) customers clearly understand that you have come to the right place for a personal approach. We were tasked with emphasizing the quality of aftercare and service so that everyone knows without a doubt that Vossal always puts every customer first.
Based on information we received from the Vossal team and our expertise as a digital partner, we went for a timeless web design. Lots of white space, bright colors, clear fonts and eye-catching slogans. Less is more and that is often precisely the challenge. After all, it does not mean that a simple website is also easier to create. On the contrary.
Design knocked off? Time to get to work. Because the website must not only be beautiful, but also easy to maintain and manage, it was crucial to share the initial set-up of the website with the client right away. This allowed us to be short on time, quickly answer questions and doubts, and take immediate action when needed.
Throughout the process, we kept sharing feedback and ideas and stayed in constant contact. This is not only beneficial for Vossal, but also for us. By getting to know our customer really well, we are able to deliver an even better result. And that ultimately benefits us ourselves as well.
Thus, during the process, an idea arose that was not immediately expected at first. On the realization page, we created a filter, which allows (potential) customers to easily build a personalized gallery of realizations based on a quick filter.
All done? Only then was it time for some real final testing. By Vossal and our own team, to make sure we didn't overlook anything. During that final phase, we connected the dots to the 'i' and created that balance in appearance and quality that Vossal really needed to be completely in sync with the true values of this family business.
The Future
As a full-service agency, we can continue to help all our clients on all kinds of needs. This is also no different with Vossal. From photography / videography to design we are available as a partner. It goes without saying that the site and maintenance remains up-to-date and that we are available at all times for questions or comments. This way we ensure a long-lasting qualitative cooperation, since 2023.
