Attracting and convincing new customers is not nearly as simple as it seems. After all, customers have to find their way to your company and you have to be able to convince them in the right ways. These are all steps where competitors can easily snatch away your leads.
Buying leads may seem like a good strategy, yet it's not. (Unless you want to become that annoying vacuum cleaner salesman who interrupts people during their dinner.) If you aim to draw in and convince truly relevant leads, you have to map out a detailed strategy. This strategy is often referred to as lead generation.
The term speaks for itself: lead generation is all about attracting and convincing leads. Still feeling lost with that definition? You're certainly not the only one!
Let's start at the beginning: a lead is someone who shows interest in your product or service. That interest is usually expressed when the lead downloads an e-book, fills out a form or requests a sample.
Lead generation helps you persuade a potential lead to take action. You make your e-book, form, or sample irresistible by using various triggers.
Lead generation isn't just putting a form on your website and then waiting for the money to come in. It takes a lot of input and insights to turn your digital marketing strategy into a lead generation strategy.
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When you choose Tunity, we break down your lead generation journey into three major components.
First things first: we want to know who your leads really are. To find out, we take a very deep dive into the available data. We analyze your target group and look for what interests and engages your leads. After all, we are convinced that we can only really attract your leads when we know them well.
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Once we know who your leads are and what concerns them, we launch our campaigns. Those campaigns get you noticed by your leads. We bring them to you through clever ads, relevant Unique Selling Propositions (USPs) or interesting copy.
Done and dusted? Not so fast, this is where the real work begins. Once potential customers have found their way to your company, you need to convert them into leads. The entire process from visitor to lead is usually in one place: the landing page.
The purpose of a landing page is to convince potential leads. They are triggered to leave their details by smart call-to-actions (CTAs), thoughtful forms and USPs that win them over.
When leads leave their data, they get something in return. That could be an e-book, a free session with one of your experts, a checklist ... What they get in return usually solves part of their problem and should add value to your lead.
That doesn't end the story. Just as you would never get married on the first date, neither would customers buy products or services from a company or brand they do not trust 100 percent.
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To gain that trust, you need to nurture your leads. We do that by helping customers and assisting them during various touchpoints. Those touchpoints include:
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Is that all? Absolutely not!
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There are still hundreds of ways to attract, convert and nurture leads. This is why we tailor our lead generation solutions to each company: one that fits the business and adds value to the end customer.
