Social media marketing is all about setting up and optimizing social media processes that support your company's goals. Whether that's pure brand awareness, lead generation or webshop sales. Every like, comment, repin, hashtag and story can make a difference. At least, if you get it right! Tunity is your strategic digital partner. And we know how to get things done. Let's get social!
You can be sure: your target audience is present on social media. So there is no reason why you shouldn't be too. Even more so! Social media have become indispensable in the daily life of consumers and in business. Also in Belgium! No less than 84 percent of the Flemish population is an active socialite and uses a social media platform and/or chat service on a daily basis.
A tremendous amount has changed during the last few decades in the field of marketing and advertising. Especially the advent of the Internet and social media brought a whole new trend. People think differently, act differently, communicate differently and buy differently. This doesn’t mean you should discard all your previous knowledge. So, how do you approach it best? That is always a strategic question, and therefore not easy to answer.
Traditional media are often seen as a form of one-way communication. You spread your message to as many people as possible, but it’s not always measurable and isn’t targeted to the right audience. Social media, on the other hand, allow you to communicate very specifically with a super relevant target group. You send personalized messages and create interaction. This offers a host of crucial advantages!
Your investment in social media therefore becomes very valuable. Moreover, you should actually look at it as a huge source of knowledge. You are even closer to your target audience, which also allows you to get to know them better, in a place where they feel at home. You learn to understand your ideal customers better so you can make your message, product or service even more valuable. The result? More business!
So, it's clear: your growth strategy cannot do without social media. However, that doesn’t mean you need to be present everywhere, all the time. On the contrary: it is better to focus your attention on the channel (or channels) that work best to reach your target audience efficiently. Depending on your objective, your ideal customer, and your offer, we will look for a social media strategy tailored to your business.
Precise targeting
You reach exactly the audience you want to reach. Only relevant people!
Brand awareness
You extend your brand's reach to a new group of potential customers.
Interacting with your customer
You connect directly with your customer and prospect, and learn what really matters.
Brand personality
You can address your website visitors using tailored content.
Cost-effective
You manage and control your costs, and you know precisely which input delivers the highest returns.
Measurable results
You are able to measure everything. That automatically gets you growth.
Remarketing
You can address your website visitors using tailored content.
User generated content
You have direct access to photos, comments and reviews from your customers.
Customer touchpoints
You address your customers on new, relevant and personalized channels.
The biggest mistake you can make? Jumping in with an idea without knowing what you're getting into, what your objective is, or what your customer truly wants. To tackle social media marketing really well, you need a kind of kick-off package that will increase your chances of success. The most important thing? Getting to know your customer, from left to right, inside and out. Without understanding your customer's needs, you can never offer them the value they are looking for.
Everything starts with the right strategy. We research the trends in the market, the needs of your target audience and the strengths of your business. Based on those pillars, we create your strategy for social media marketing.
We translate that strategy into a concrete plan, with which we can start working immediately. In the meantime, we analyze the results and keep you informed about your growth trajectory. That way, you too know where opportunities lie, where we can optimize and where you actually achieve the best results or highest ROI.
And finally, it's time to turn your plan into reality. Real posts, videos, reels, Pinterest boards, pre-rolls and story ads. We work with a team that has the necessary skills and the best tools to make your social goals come true. Of course always with your business goals and strategy in mind!
Absolutely! Provided you approach it the right way, of course. A lot of companies and agencies provide great content and have great ideas, but can't convert that into growth for their business. That investment in time and money should not be wasted. So it is crucial to know the tricks of the trade.
Our experts attend annual trainings, experiment with real life cases and are constantly on the lookout for the latest trends in social media land. What's more, our team of marketers has access to the very best tools needed to give your business the boost it deserves. So we take away all your worries. On any level.
Social media strategy
We research the market, the competition and the trends, and discover the best strategy to approach your ideal client. We look at where and when to do this, and what assets you need to score.
Social media campaigns
A 360° social media plan? Then we focus on unique social campaigns that give your brand an instant online boost. With our omnichannel approach, we reach your target audience faster and better than ever!
Content creation
In your strategy, we determine the tone of voice. Based on that, we create the assets that are guaranteed to catch on with your target audience. Carousel, gif, story, quote, video... you name it, we make it!
Content planning
To always stay top of mind with your ideal client and send your company out into the world in the right way, we create a content plan. Fully in line with your strategy, but also with the necessary attention to current events and shifts in the market.
Community management
Your target audience has a lot to say. That's why we interact with your followers, lovers and haters. We start the conversation and steer it in the right direction.
Social advertising
We provide the creation of compelling ad copy and designs, and research your target audience in detail. From gender to function, and from location to interests. This way, we allocate your budget in the right place at the right time.
