A picture says more than a thousand words. A moving picture says even more. Add sound to that and you arrive at the perfect entertainment mix. In a world where everything has to be faster, better and cooler, video is the ideal tool to put your company or product in the spotlight and leave a lasting impression. Video combined with targeted marketing where the video is used in the best possible way will become your strongest marketing tactic from now on.
Being seen as much and as long as possible is a big part of marketing. The best-known social media channels are focusing more and more on video. Just think of TikTok, YouTube Shorts, Instagram Reels, and so on. Using Tunity, you can show your strong video to your target audience at the right time on their favorite platform.Â
In recent years, the use of videos on social media has increased dramatically. Now you really can't ignore it. Video marketing is an essential part of your marketing mix. How exactly does it work? We'll explain.
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Each consumer has only a limited attention span for you. Moreover, the attention span is shrinking more and more. So it's up to you to convey quality content to your target audience as quickly and clearly as possible. A video is the ideal tool for this! Video marketing is simply using video to reach your target audience in a dynamic, visual way to inform, convince and connect them to your brand.
You should not invest in video just to have a video or to keep up with the trend. There has to be a strategy behind it, just like other marketing elements. That's how Tunity approaches it. You need to know the objectives behind your video marketing, why you want to use video as a medium, what message you want to convey, and most importantly, to whom.
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So a good video campaign is the result of a good strategy, and that applies to all aspects of marketing. Your video should also have clear objectives attached to it. Otherwise, you can't measure its effectiveness. And as you know: measuring is knowing. Depending on the goal of the campaign, the number of views, the number of leads generated from your video or the website visitors driven by your video can provide valuable insights into the campaign's success.Â
The possibilities of video are endless. A professional video can:
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In addition, video is a long-term investment. You can benefit from it for a long time, using it multiple times across different channels. It is a one-time cost that pays off through multiple channels, over the long term. Totally worth it!
The numbers don't lie. Research from video company Wyzowl shows that 86 percent of businesses are using video as a marketing tool. That's a 41 percent increase over 2016! Of all marketers using video, 93 percent say it is a crucial part of their marketing strategy.
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And consumers? A whopping 96 percent say they are watching more video content since the global pandemic. If that spectacular figure hasn't convinced you yet, here are a few more striking numbers:
Video marketing helps your business convert strangers to a lead or even a customer. That doesn't mean you can publish any video online. Like you, consumers are becoming more discerning. People want to see relevant content. Moreover, your target audience is constantly looking for new information across multiple channels. Did you know it takes an average of 6 to 8 touchpoints with your brand to convert someone? It's time to jump on the video bandwagon!
Our methods
Our videographer works with the latest Sony A7SIII capable of recording 4K video at up to 100 fps, a fixed 35 mm lens, a dynamic 24-105 mm lens, a DJI RSC 2 stabilizer for smooth movements, a fixed tripod, a tie-down Sennheiser and two LED panels by Ledgo. Post-production is done with the renowned Adobe software: Premiere Pro and After Effects.
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This is our standard package, but we offer many extras. A script, storyboard, location scouting, callsheet, drone, actors, sound design, subtitles, translations, voice-overs ... everything can be taken care of!
The concept
From product videos to a cool aftermovie of your event. Whatever you're looking for, we bring it into razor-sharp focus. Come by with your idea, and together we'll explore the possibilities and choose the type of video that suits it best. Don't have an idea yet? No problem! We love to think creatively with you to bring the video of your dreams to life.
The shooting day
Once we've decided on the type of video, we’ll look at the bigger picture, and you can add your own options. By default, we work out an idea with you. We then set a date to shoot the video on location. We ensure it's an enjoyable day of filming and turn the footage into a real blockbuster! A video that you can show off to your customers, prospects or leads. This always includes licensed music, color grading and 1 round of feedback.
The marketing
Once the video is ready, the most important step follows: proper distribution of your video. Is it for an awareness campaign? Then the goal is to show the video to as many people as possible. Have you opted for a lead generation campaign? Then we try to bring in as many quality leads as possible with specific targeting. Together, we turn your video investment into a goldmine.
Fire video
We highlight the story and values of your brand while introducing (potential) customers to your team. This paints an overall and trustworthy picture of your company.
Testimonial video
One of the most powerful marketing tools are testimonials. Positive reviews build greater confidence in your company. We also portray that beautifully: professional and reliable.
Aftermovie
Are you organizing an event, opening a new location, or planning a fun promotion? Get that camera rolling! This creates a perfect impression for potential customers and can serve as a fun keepsake for those featured.
Product video
Dynamically show the front, side and bottom of your product to your ideal customer? Put your products literally and figuratively in the spotlight using a detailed product video.
Reports
A newsworthy event? We capture that, too, with appropriate techniques.
Tutorials
How can customers get the most out of your product or service? With a clear tutorial, you can turn your current customers into happy, returning customers. Remember: happy customers are your best source of revenue.
Interview
An expert, customer, CEO or employee who really has something valuable to say? Film it! With targeted questions and the right setting, you can get your message across perfectly.
Treepack brightens up electrical boxes with their "Tour Elentrik," and for that we recorded a tutorial of the different paint techniques.
With a playful product video and some fun effects, we originally highlighted Blueberry Fields' artisan products.
In the interview with Myriam of House of Brows, we brought out the story behind the brand in a powerful and personal way.
Italian specialties deserve a pure experience and that's what we showed in this product video to promote the Bongiorno Box.
In addition to a tutorial of the various paint techniques, we also recorded a tutorial on applying primer with Treepack.
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