What OpenAI's ChatGPT 4o image generation means for your business

ChatGPT's image generator works remarkably fast. You type a short description, choose a style, adjust where necessary, and within seconds you have a series of usable visuals. Especially for entrepreneurs and marketers without design experience, this is particularly efficient. Ideas immediately take shape and your message is immediately visually reinforced.

But there is an important difference between making an image and making an image work.

Being able to generate an image through ChatGPT is one thing. But making an image work for your company, brand or campaign? That's something completely different. When we at Tunity create content, we don't do it lightly. We start from questions like:

• Does this fit within the brand identity and tone of voice?
• Is the visual powerful enough in the context of a campaign?
• How does this image work in combination with copy, timing and channel?
• What message really needs to stick?

AI doesn't think about that (yet). It executes what you ask it to, without context or strategic insight. That's precisely where we make the difference.

AI is not a substitute for creative thinking or brand strategy. It's a tool that works well when deployed with a clear strategic framework and creative expertise. That's where Tunity comes in as a full-service strategic marketing partner:

1. We bring direction and vision: AI doesn't know what your brand wants to convey or what emotion you want to evoke. Fortunately, we do ensure that each image fits within a clear strategy.

2. We ensure brand consistency: we help build recognition and trust. No loose visuals, but a visual line that sticks.

3. We use AI within a thoughtful process: we deploy AI where it brings efficiency, but always with a clear goal in mind.

4. We test and improve the result: an image can be beautiful, but not accurate. We make that distinction and adjust where necessary.

5. We co-create with our clients: AI works for you, but not with you. We remain a sparring partner and ensure that your vision is clearly translated into images.

6. We provide targeted distribution: Even the strongest image misses its mark if it doesn't reach anyone. We ensure the right channels, timing and target audience.

Technology is evolving rapidly. But strategy, creativity and human insight remain essential. At Tunity, we combine those elements, with the speed of AI, without compromising on quality.

Want to know how we apply that to your company or brand? Schedule an informal meeting. Then together we'll see how AI can fit into your marketing approach!