What are the costs of SEA?

Your budget is distributed within Google Ads via an auction system. Advertisers bid on keywords and the higher the competition, the higher the price to appear at the top. But not only the highest bid wins: Google also looks at the relevance and quality of your advertisement. This means that you can sometimes pay less than your competitor and still achieve a higher position.

Did you know that with Google Ads you only pay per click, or pay-per-click (PPC) ? This means that you only pay when someone actually takes action and clicks on your ad. No clicks? No costs! This is a big difference with, for example, Meta-advertising, where you always pay, regardless of whether there is interest.

With PPC you keep a firm grip on Google and you can see exactly what every click brings you. This is SEA at its strongest: measurable, transparent and worth every click!

Want to prevent your SEA budget from disappearing faster than you hoped? With these smart strategies, you can get more return on every click:

• Keyword research : Good keyword research is key. Less competitive keywords are often cheaper. For example, as a solar panel installer, you can use “benefits of solar panels” instead of just “buy solar panels”.
• Increase your ad quality : Google rewards relevant and high-performing ads with better positions and often lower costs. Make sure your ads are relevant and engaging, with compelling copy.
• Targeting : Target your ads to specific locations and demographics that best fit your audience. The sharper your targeting, the better your results and the lower your costs.
• A/B testing : Test different versions of your ads to find out which ones perform best. By experimenting with different elements, you can continue to refine your strategy for optimal results.

Do you want to advertise smarter and reduce your costs per click without sacrificing results? With the right strategy, you will never pay too much and get more return from every click. Need help setting up or optimizing your SEA campaigns? Contact us and discover how we can take your ads to the next level!