January 23, 2025
Search Ads (SEA), Performance Max, Shopping Ads, Video Ads and Display Ads: Google offers various ways to advertise. In this blog we dive into the dynamic world of Google Display Ads and discover the advantages of using this with your company.
Google Display Ads are visual advertisements that show your brand, product or service to users while they visit websites, watch videos on YouTube, check email in Gmail or use mobile apps.
Compared to other advertising formats, such as Search Ads and Performance Max , Google Display Ads have a different focus. Search Ads focus on search results to drive direct conversions, while Performance Max uses AI to maximize sales and conversions across all channels. Google Display Ads, on the other hand, are best suited for building brand awareness and retargeting . They appear on a wide range of platforms and are less dependent on active search intent from users.
This makes Google Display Ads ideal for reaching people who are still in the consideration phase or for reminding previous visitors about your brand.
With Google Display Ads, your message appears on over 3 million websites and 650,000 apps worldwide, part of the extensive Google Display Network . Your ads also appear on popular Google platforms like YouTube and Gmail. Whether your audience is browsing, watching a video or playing a game, your business can be visible everywhere.
You can target your ads to specific demographics, interests, search behavior, geographic locations, or even specific websites. This allows you to show your ads to the people who are most likely to be interested in your business.
Display Ads help you present your business to your target audience in a consistent and engaging way. Even if users don’t click on your ad right away, your business will remain top-of-mind , increasing the likelihood that they will choose you later.
Setting up a successful campaign with Google Display Ads requires expertise and time. At Tunity, we are happy to help you every step of the way, from developing attractive ads to optimizing your campaigns. We make sure your company stands out and scores.
Want to leverage your unfair advantage and set your brand on fire with Google Display Ads? Contact Tunity today and discover how we can fuel your success together!
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