Catermonkey? Chances are this name doesn't ring a bell right away, unless you know your way around the catering world. Catermonkey offers smart catering software for food trucks, caterers and event venues, among others: a comprehensive organization tool guaranteed to make your business more profitable. A tool that exists because caterers want to deal with food, booze and vibes. Admin and sales? Not so much. We make sure that message gets to the right people.
The needs
Make no mistake: Catermonkey is much more than a simple program or handy tool. It's a total solution for the catering industry that takes your business a big step forward. You can easily manage orders, determine and calculate the purchase of ingredients (and their cost), plan your staff in personal work schedules...
Making quotes in one click? That's possible too. The customer can create their own quote using the webshop module, simply on the website of the caterer, food truck or event location. Then it's simply one click to confirm and the customized quote is completely ready. Handy, right? You can also fully integrate the software with your website and other software packages.
That sounds like a must-have! Something Maty and Marten have known for a long time. Maty can be described as a genius, he anticipates solutions to problems even before they are discussed. Drawing from over 30 years of experience as a caterer and his own frustrations, he developed this unique solution, a profitable product he aims to share with the entire industry. So it's clear what the mission of Catermonkey is. Let's get digital!
To support him in his mission, Maty and Marten reached out to Tunity. Initially, it was just to initiate a digital marketing process. In the meantime, that collaboration has grown into a complete package with strategic support, content creation, advertising and automated lead generation. And did you know that we also took care of the branding?
Let's be honest: marketing SaaS (Software as a Service) is not that easy. After all, a unique tool requires a unique approach. The complexity of this SaaS cannot easily be described in a few keywords. Moreover, we are talking about a niche product for a specific target group. It addresses a problem that many in the catering industry believe does not exist. "Every caterer struggles with the same problems. We all do the same repetitive tasks all the time. That's part of it." Guess what, foodies?
That's why we dig deeper. We don't just create a few ads, but support the company in the basics of everything that is content. In any case, Maty is bursting with ideas. We examine whether they are feasible and effective, and take care of the complete elaboration.
Our trajectory
What all that entails? First and foremost, our team looks for relevant content. To explain Catermonkey succinctly and clearly, we created a demo video. Because to enjoy strong brand awareness, it must be crystal clear exactly what the organizational tool entails. Check!
This brand awareness automatically generates leads over the long term. To accelerate that process and generate even greater interest among the target audience in the short term, we set up a fully automated lead generation process. Through social ads and SEA, we reach both active searchers and passive listeners within the target group. By utilizing white papers, videos, reviews and statistics, we get people to share their details. From there, each lead enters a completely automated process.
What that all looks like? Not like it used to, that's for sure. Catermonkey's logo and branding needed a refresh, so our team deliverd a striking rebrand that fits the brand's mission even better.
With a completely new color palette, a more modern font and a striking, sleeker logo, Catermonkey gets a mouthwatering look that's impossible to ignore.
After many tests and reworks, we discovered that our target audience particularly values the experiences of others. Taking on the role of journalists, we sought honest feedback from numerous customers. Through testimonial videos, covering everything from scripts to edits, we deliver undeniable value. This approach ensures a steady influx of new caterers, food trucks, and event locations. It’s truly something to savor!
In addition, we help Catermonkey with strategic advice and the overall tone of voice of the company. Together, we explore new opportunities and set the course for the future. New idea? New research. Ready to take action? We handle it. Flexibly and purposefully.
What's great about this collaboration is the fluidity of communication. Our team maintains direct contact with Maty and Marten, enabling us to respond quickly. Whatsapp here, phone call there. This way, no idea is lost and everyone is always up to speed on what's going on, whether things are going as planned or when challenges arise. This allows us to also intervene immediately when necessary.
After many tests and reworks, we discovered that our target audience particularly values the experiences of others. Taking on the role of journalists, we sought honest feedback from numerous customers. Through testimonial videos, covering everything from scripts to edits, we deliver undeniable value. This approach ensures a steady influx of new caterers, food trucks, and event locations. It’s truly something to savor!
In addition, we help Catermonkey with strategic advice and the overall tone of voice of the company. Together, we explore new opportunities and set the course for the future. New idea? New research. Ready to take action? We handle it. Flexibly and purposefully.
What's great about this collaboration is the fluidity of communication. Our team maintains direct contact with Maty and Marten, enabling us to respond quickly. Whatsapp here, phone call there. This way, no idea is lost and everyone is always up to speed on what's going on, whether things are going as planned or when challenges arise. This allows us to also intervene immediately when necessary.
The future
Meanwhile, we have enjoyed a familiar and pleasant collaboration for a few years now. That creates a strong bond and valuable opportunities. As we speak, we are working on the launch of a new project: an extension of Catermonkey, that will provide companies in the catering and event industry with even more specialized, customized advice.
In the meantime, we continue to build a great story: we create compelling content and maintain that continuous stream of new caterers. Because like Maty and Marten, we only want one thing: to grow the community of smart caterers. Our hunger for success is far from satisfied! Bring it on.
