7 crucial factors that turn your employees into lovers

A good balance, or harmony, between your work and personal life is nice. Absolutely, but is it enough? Is it okay to separate your work and personal life to this extent? So try not to speak of a work-life balance, but a work-life integration, and thus go one step further.

Your employees should be able to come to their workplace every day in the same way they do in their lives per se: as themselves, in their totality. So it's not about constantly balancing the two, it's about finding the integration.

That brings us seamlessly to the second point: it is your job as an employer to give your employees the space and respect to be themselves, and all that that entails. Create a culture where individualism is appreciated, and where staff members are valued for who they are and what they contribute to the team.

So it only makes sense that you need to know who your people are and what they care about. Find out their needs and wants, and listen. This is different for every company. A creative agency with young employees under 30 desires different benefits than an established company employing mostly 40-somethings.

Don't just let your culture grow, but consciously create a certain direction, with values and standards that are important to your company. Express it to your employees as well. This is not only about compensation and fringe benefits, but also about your motivations, and the brand archetype of your company. Such an environment creates great relationships and a lot of motivation.

Really propagate that corporate culture to managers, employees, new recruits and partners. This is not only good for your brand awareness and positioning, but also for your authenticity. At least, if you live that culture effectively.

That does not mean that that culture is fixed once and there is no more opportunity for evolution. Hold yourself accountable to conduct regular workplace satisfaction surveys, and dare to ask yourself whether you are providing what your staff needs.

Allow your culture to evolve, just as society does. Do the same for your customers. Are they still satisfied with your products and services? Is the competition doing better? Aim higher, and take action when necessary.

In addition to whether or not your employees are happy, there is something at play that is perhaps even more important: belief in the company. You may have the happiest employees ever, but if they don't believe in what you do, they won't stay. So give them a say, motivate them and create an environment where authenticity and transparency are key.

Are you still wondering now why we always strive for such a strong team? For appreciation, respect and meritocracy? We work at it every day, and it pays off. We love what we do, and we can do it for you. Truly.