How can you use Sora for your business?

Sora lets you create videos by entering a short description. By typing a simple sentence such as "show a sunny beach with a cheerful atmosphere" you will have a complete video within minutes. Smart, fast and spot-on.

Why Sora is a game-changer for marketing:

• Respond to trends quickly: immediately turn a trending topic into content for social media.
• Personalization: easily create personalized video messages, perfect for any target audience.
• Get more out of your content: revamp existing photos or videos and tailor them to different platforms or audiences.

For companies looking to make an impact with minimal resources, Sora is the shortcut to efficient, targeted content.

Good news: since March 1, 2025, Sora has been available in the EU, so Belgian companies can start using it right now! This opens the doors to a new era of AI-generated videos.

As with any major innovation, Sora experienced startup problems. Due to its enormous popularity, the servers were often overloaded, and new registrations were temporarily paused. This highlights not only how groundbreaking the technology is, but also how high the demand is already.

Now that Sora is available in Belgium, now is the time to incorporate AI-generated videos into your marketing strategy. Here are some tips to make the most of it:

Previously, a VPN was required to use Sora, but that is no longer the case. Belgian companies can log in directly and use Sora for their marketing campaigns without restrictions.

Start with a clear plan for video's role in your marketing strategy. What stories do you want to tell? What audiences do you want to appeal to? At Tunity, we help you answer these questions and develop a strategy that fits your brand. By thinking ahead now, we ensure that you can make an immediate impact as soon as Sora becomes available.

Several AI tools are already available that allow you to create short videos. By experimenting with them, you will discover how visual content can convey your message more powerfully. This will help you get a feel for what is possible with AI videos and how it can fit into your strategy.

New tools like Sora bring teething problems, but mostly opportunities. With the launch of Sora in Belgium, now is the time to exploit the potential of AI videos. Work out a strategic plan, test the tool and discover how you can take your marketing to the next level.

We are closely following the developments around Sora and AI videos and see plenty of opportunities to make your brand stronger. Wondering what this could mean for your strategy? We would love to think along with you!

We created this video as a playful example to show that truly anything is possible. We want to inspire, surprise and show that we know no limits when it comes to creativity. Van Gogh as a cat? Why not!