How we automate more than 9,000 tasks every month for our customers

Anyone in the marketing world is probably familiar with some of those repetitive tasks: lists that need to be copied, only to add them into another system, only to be manually emailed, one by one. Boring! But mostly time-consuming and not something our marketers want to deal with on a daily basis.

With marketing automation, that's a thing of the past. Simply put, you use a system that replaces manual tasks with automated ones. You typically use marketing automation to convert leads to customers smoothly.

Marketing automation is possible with software that performs daily, weekly and monthly tasks on behalf of your business. Everything from sending emails to updating your website and blog to publishing your social media posts can be performed with automation software.

As a marketer, you want to target your prospects at the right time with the right message. Timing is key! Now you may think: "It's not that hard, is it?", but as an agency with an extensive customer portfolio, many different target groups and multiple campaigns running at the same time, it is not obvious to do everything manually. Marketing automation is then the solution! Because admit it, how good does a program that automates all the manual work sound? Sounds like fun, right?

Maybe it all seems too good to be true, but trust us, it's not. Marketing automation is magic! It is software to automate your marketing processes, from customer segmentation, data integration and campaign management, to a lot of repetitive marketing tasks that can be taken over. It makes marketing processes run much more smoothly and efficiently, saves a huge amount of time and money to accomplish other things for customers, and enables new processes. A great magic trick, right?

That magic works for marketing campaigns, too. So you can run digital campaigns automatically when they are triggered correctly and you don't have to do it manually with every click, comment, and more. You can easily measure the results of your campaign using an analytics tool, fully automatic in other words!

"Because marketing automation software will automate a large number of tasks, we as a company can focus more on the content and quality of messages and campaigns for our clients."

Why not use it? Automating a large number of tasks allows us as a company to focus more on the content and quality of messages and campaigns for our clients. Our marketers can fully focus on the creative part, and no longer have to worry about the repetitive, manual tasks involved. In short:

• No more performing time-consuming, repetitive tasks
• convert more leads to customers
• more time to focus on customers

So at Tunity, we are all-in when it comes to marketing automation. Because the more we can automate and the more time we can save, the more focus and quality we can give to our clients. And let that be exactly what we love to do!

We say it often, but perhaps not often enough; at Tunity, we only work with tools for titans. The very best tools designed for - and often by - marketers to help make their work easier, and that includes marketing automation tools.

Don't work harder, but work smarter, and that's exactly what we do at Tunity with the things we automate. With our performance clients, we write away the generated leads into his or her favorite CRM system and also receive notification ourselves in communication tool Slack or via email. We automate emails and workflows for campaigns, newsletters and more. We trigger ads based on emails opened by recipients. We schedule content for our creative clients.

We created a 'pod' for our own social media so that everyone immediately receives a notification when we have put something online. We can easily follow up orders on our web shops because they automatically arrive in a channel. And so much more.

Even our "Fat Friday" tradition was automated with an automated message in Slack on Friday to pass on your order at the chip shop. Life hack, or not?

Just goes to show that you can automate everything, or at least a lot, within marketing!