Improving SEO with AI

First, it's important to know that search engine rankings - where you as a company or brand want to rank as high as possible - are "simply" created by AI, more specifically machine learning.

Previously, search engines only looked at the keyword usage on the page itself, without considering the proper context.

As an entrepreneur, business or brand, you want to attract quality visitors: visitors who find what they are looking for and get enough value out of it to then be converted into customers. During that period, we saw that search results were far from optimal. Especially when the visitor's profile was also unclear to the search engine. Today, thanks to Artificial Intelligence, that is a completely different story!

Search engines are now using AI to better meet consumer needs. This means marketers need to look at ways to meet those requirements. So we are doing just that for our clients now. Our digital marketers and SEO experts are eagerly using some great AI tools today with unseen competitive advantage for the win!

We talk back here about the context story: "Make valuable content, that creates an impact, in the right context, at the right time." It is and always will be incredibly important that search engines interpret your website as a reliable source for people looking for your products or services.

Perhaps E-A-T means something to you? Expertise, Authoritativeness and Trustworthiness. The ranking of companies or brands that demonstrate with good (and valuable) content that they are experts in their field, exude authority and, most importantly, offer trustworthy information is going to be much higher than those that don't. Content stays Kingand it is best to have it written by experts!

The main coat hangers are:

• Be transparent (and authentic) about who you are. Get your team members talking, share contact information and links to personal profiles (people do business with people)
• Generate links from websites with high authority (in your field)
• Refer to reliable sources
• Don't write a fairy tale, search engines quickly catch on: engage experts for content creation and SEO copy
• Provide personalized content in the marketing funnel

Get this done by digital marketers and SEO experts who can read and use AI tools. Then you can rest assured that the things above are optimized on-and-off for AI-driven search engines. We must go to war with the same weapons as our opponent!

Nothing excites a customer more than knowing that a brand has thought about personalizing its messages.

In addition to reliability, personalization is also at the top for good SEO.
Consumers - more than ever - want to feel that companies value them enough to produce content tailored to their individual concerns and needs. Search engines recognize this and reward companies that get this right.

That personalization, by the way, is crucial not only for your SEO, but also for your customer success! Research shows that 80 percent of organizations that have exceeded revenue goals have a documented personalization strategy.

Now, to completely infuse your marketing funnel with personalized content, you're in for quite a while! In addition, you can be sure that search engines are only getting smarter. They are getting a better sense of what customers are looking for. Therefore, we see it as necessary to use AI tools to keep meeting consumer needs.

Here are some concrete things that AI tools enable in terms of (personalized) content:

• Dynamic content (which adapts according to user needs)
• Specific landing pages
• Unique user experiences based on behaviors and consumer data

As a result, we recognize customer intent, which enables digital businesses to increase profits by up to 15 percent!

When we combine everything from this article, what it really comes down to is that the "standard" SEO tricks anno 2020 must be maintained. As you know, that takes time.

• You need high-quality content that gives visitors what they ask for.
• Relevant backlinks should be ready to go.
• Visit time on your web pages should increase (through well-written copy in a valuable context).
• You need to know how to improve social interaction with your target audience.

Using AI tools, websites become truly relevant to the target audience and traffic is guaranteed to skyrocket.
Our digital marketers have meanwhile specialized in the application of AI tools to SEO copy. Thematch levelof visitors and thus potential customers with our clients' products and services has increased dramatically! As a result, we see very clearly subsequent Key Performance Indicators (KPIs) of our clients soaring:

• The Click-Through Rate (CTR) skyrockets
• A notable, increasing number of quality visitors know how to find our clients' websites
• With the logical consequence that the Conversion Rate (CVR), to a request for quotation or purchase, also increases

AI can extract insights from data on a large scale. That makes the technology perfect for SEO, which generates tons of data and is driven by insights. And AI not only makes it easier to extract better insights from search data, it also makes it possible to do so in real time.

Go to war with the same weapons as your competitors on the search engines and gain an unfair advantage over your competitors. Let's go to war together: contact our AI and SEO experts!