Capitalize on Google's algorithm with Data Highlighter

The study period, we all remember it. We marked in the textbooks what we should definitely not forget. The principle of Data Highlighter is basically the same. You highlight or tag for Google what the search engine should definitely remember. The more you highlight, the more Google can display in the search results.

By highlighting, you show Google where different types of data are located on your web page. For example, is the price always in the same place on your product page? Or the date and location always in the same place on your event page? Use the Google highlighter to select that text and tag it as "price" or "date, location. Google will then make sure that pages with similar data appear the same way in search results.

In our video, we show you in detail how to mark data. To enhance the visual picture, we pour everything into a four-step process.

1. Go to the Google Search Console, there you will find the option "mark start.
2. Marking goes per page. From this, enter the url and the desired type of data.
3. Your page appears, scanned by Google, ready to be highlighted.
4. You check off exactly what you are going to highlight and color the appropriate element. Some crucial elements are the title, the image you want to highlight, headings, any reviews, categories....

You don't make those designations lightly. It is important that Google knows the structure of your Web site and that you maintain control of how Google displays your Web site. As a result, Google knows that those details should be shown in search results.

Structured data is informational data that you add to your website's HTML code in simple language (HTML tags). It is code language for the crawlers of Google. The tags are known asRich Snippets. They enrich the way your organization appears in the Google search engine. A Snippet teaches Google which category your search belongs to: books & movies, recipes, products, people or events. It is also possible through snippets to add additional elements to your ad. Think of an image, a review, breadcrumbs....

The Data Highlighter achieves the same thing, but in a simplistic way. No tags are used and therefore no developer needs to be involved. Nothing changes in the code. Instead, you can manually select the desired data and add a tag to it.

Your developer used to use Schema.org. A website with a collection of formatting rules to form Rich Snippets. Now you're using Data Highlighter on your own. You control everything yourself.

Whether your web page gets to position 0 faster?

Not directly, but it does have an impact. First, Rich Snippets increase the Click-Through Rate (CTR), also known as click-through rate. Simply put, more people click on your ad in search results. So over time, Google assumes the search result is relevant to a visitor, which could "reward" your Google position with a higher ranking.

Just as physical highlighters sometimes fail, so does Data Highlighter.

Data tagging does not yet work for the new Search Console or other search engines such as Bing or Yahoo. In addition, the url provided must already be indexed. Finally, all pages must be marked individually. So do you have a website with thousands of types of pages? Then the Data Highlighter is less recommended.

We are happy to help you implement Data Highlighter. To help your organization get to that famous spot 0, we'll give you a tip in advance:

Finished with Data Highlighter? Request a re-crawling! The Google spiders will "see" the new, selected data faster, making the updates appear faster in Google search results.