Data is important. Most marketers know that. But how do you get the right insights from those mountains of data? Not an easy task, and certainly not if this data is spread across different sources. That is why Tunity is now an official Solution partner of Funnel. This way we can help your company get a view on the numbers that are most important to your business.
Funnel is a software that makes it very easy to connect, edit and forward data to a dashboard. Where this normally requires a lot of help from developers, you can do this as a marketer in Funnel in a user-friendly interface all by yourself. Funnel also stands very hard on security and has the necessary certificates for data security.
For a client that operates in multiple regions, sells different types of products and runs multiple marketing campaigns per year, we developed a clear dashboard that provides insight into all aspects. This created a lot of complexity to display the data as clearly as possible. Therefore, we worked with a layered structure in the dashboard.
Content: overview of the number of offers, brochures, actions, ... of the past years.
Insights:
Content: detailed overview of this year's budgets and conversions.
Insights:
Content: overview of campaigns. From high-level to detail.
Insights:
