Marketing and sales, two crucial elements for the success of your business. At Tunity, we know better than anyone that the flawless cooperation between the two elements is even more important. That has everything to do with smarketing.
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Smarketing is the alignment of processes between your sales and marketing teams through direct and frequent communication, common goals and agreements on shared responsibility over the quality and closing of leads.
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This is more important than ever. The consumer has changed more in the last decade than in the 100 years before that. The buyer is in control. They are educated, discerning and reliant on getting the maximum benefit.
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To understand your customer, both teams must first understand each other. Is there any confusion about goals or processes? Or are there unrealistic expectations of each other? That can throw a wrench in the works. Smarketing eliminates all excuses. By setting joint targets, both teams are held accountable for the results. This creates clarity, a stronger sense of belonging and respect. And guess what? It only benefits your company.
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Sales and marketing: they are two separate branches that are often associated or even used interchangeably. They may be closely related, but when perfectly streamlined, they form the perfect customer machine: smarketing.
We help you create a perfect smarketing strategy. That means: building a unified customer journey that goes through the entire process, from stranger to lead, customer and ambassador. We summarize everything in a clear funnel where prospects are transformed into marketing-qualified leads, who are then nurtured into sales-qualified leads. We turn two systems into one unified whole.
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Smarketing is about giving the (potential) customer what they need at that moment. It is therefore crucial to know which part of the funnel the person is in at that moment, and that sales and marketing work seamlessly together.
We did some research and discovered that a targeted smarketing strategy has enormous benefits. We notice this in the workplace, but we also see it reflected in the numbers. Sales and marketing alignment has a huge impact on the success of your business. It not only has a positive effect on pure lead closing, but also on your revenue and customer retention.
more effective at closing leads
faster growth in sales
more marketing related sales
higher rate in customer retention
Leads are interested in your product or service now, so the smarketing department must also take action now. Are you not contacting people until a week after filling out a form? If so, this could be fatal. The faster leads are contacted, the higher the chances of closing deals. That's why it's oh so important for marketing and sales to merge into smarketing!
Visualization
We visualize the funnel of your incoming leads and the stage they are currently in. A clean dashboard is so satisfying!
Sales script
Together we work on a strong sales script in line with your business strategy that convinces your prospects. We also optimize existing flows.
Quick follow-up
Follow-up is crucial! That's why it's important to contact your leads within 24 hours. No response? Following up multiple times is the message.
Straight to your CRM
Of course, you always have access to all leads. Even more: we make sure they are written to your own CRM and/or calendar. If necessary, we'll even build an integrator.
Sharing data
Data is key! Sharing feedback is extremely important. We hold regular status meetings together to optimize deal conversion and hit rate.
Starting with smarketing?
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