The best way to create a content plan in 2020

Over the years, the Google algorithm has changed tremendously. What used to work well is no longer the standard today. Your target audience searches differently than they used to, making it harder to get them to your website.

Welcome topic clustering model: which is an SEO strategy that focuses on topics rather than keywords to make the architecture of your site better understood by Google.

This is necessary because users today do not search by keywords, but longer phrases or even questions in Google. And as a user, you immediately expect Google to give you the right information.

Therefore, as a marketer, it is important to respond well to this.

Imagine this: you want to be found on "Digital Marketing." So that will be your "pillar content": the extensive text that discusses all aspects of your topic. With this, you provide another eight articles that contain cluster content, from which you link to the pillar with the same long-tail keyword each time. If that all sounds Chinese, here's an example.

Examples of cluster content: "What is digital marketing?", "How do I get started with digital marketing?"

You then always link to the pillar with the keyword "Digital Marketing." The pillar in turn links to each piece of cluster content with the cluster's focus keyword.

That way all the clusters hang together on the pillar and we get a big and clear whole. As soon as one of the pages ranks better in Google, the whole topic cluster will be boosted. That way, you also rank better in Google immediately.

Of course, it's all about helping Google's web crawlers by making connections so that your content is better found. By making the right links to and from the cluster content, you are creating a semantic relationship between the pieces of content. This is what the latest Google algorithm focuses very heavily on.