Oct. 22, 2021
Last month we told you that we take our internal culture very seriously. We tell other companies how important the archetype, the backbone of your company, is, how important your company's values are, and how they help guide your team. Short-term and long-term.
Did you know that we even place so much importance on this that we put our own five core values in all of our presentations? Internally and externally. To remind not only others, but also ourselves of their value over and over again. Good news: every team member now knows very well what they stand for and how we use this to our advantage as well as that of our customers.
And you're in luck, because in a series of blog posts we'll give you insight into our values. We'll tell you how we communicate our core values internally and externally, with concrete examples. In this way, we hope to not only inform you, but also inspire you. Enjoy!
Data-driven work is directing and acting on raw facts and raw data. So that means making decisions based on measurable numbers, rather than gut feeling or intuition. We use data to best organize our processes, predict future outcomes and make better decisions. Yep, we love data!
After all, without our numbers and figures, we are nowhere. It is the basis of our daily work and the origin of important changes. Changes that make our operations better and optimize results for our customers. And as you know: our customers happy, we happy!
So our team is fully specialized to analyze and interpret that data correctly. Google Analytics, Google Ads, dashboards and SEO tools: they are all full of numbers. That, of course, is the starting point. Without someone with ready knowledge and experience, however, you won't get much further. That is why our performance marketers are trained to understand every detail, make connections and draw conclusions. Moreover, they know exactly which results are important to our clients, so that they too are continuously informed of the results and our future plans.
"Without data you're just another person with an opinion."
W. EDWARDS DEMING
All well and good, such a data-driven organization, but how do we make this visible to our customers and partners? After all, we can say that we make informed decisions, but how sure can you be that they are well-founded? We take care of that with a personalized dashboard, tailored to what is important to you as a customer.
Website visitors, while interesting, are not the most important if your goal is to collect as many quality leads as possible. And those Instagram followers? Duh, everyone wants to have a large number of digital lovers, right? True that, but as a webshop you should attach much more importance to sales and the purchase path. We collect the data that is most important to you and summarize it in a clear dashboard.
Convenient and necessary. This gives us and our customers access to real-time data at any time, which also allows us to take quick action, make decisions and optimize processes.
Such dashboards also help us make informed decisions quickly. Just imagine: you spend several euros on all kinds of channels 'because it's the way it should be' or 'because everyone else is doing it anyway'. That does not apply to us. We research the channels, set up test cases and analyze in the short term.
For example, for one of our clients in sportswear, we soon discovered that social media ads were not the best method to efficiently reach the target audience. Google Ads, on the other hand, was producing amazing results on every front. So the next step was quickly taken: focus the media budget on the channels that really work to maximize ROI.
Not only our customers enjoy a wealth of data. We also bathe in luxury internally. Our team is even assembled based on data. How is that possible? Simple math and a touch of psychology. At least, it sometimes seems that simple. Yet you'd still be amazed. Each member of our team took a series of tests. Psychologically based tests, based on years of research.
Thomas International is a talent assessment platform. It combines technology, psychology and data to translate the different characteristics of individuals into easy and easily applicable assessments that are accessible to everyone. All to improve the recruitment, development and retention of your people.
Thanks to Thomas, Tunity can realize people's potential with easy-to-use, data-driven digital products. And that gives us an unseen advantage in employer branding, our interview process and our growth.
Also read: How we took our interview process to the next level
Sounds like Chinese? Understandable. We had to blink twice at first, too. Thomas' tests are simple to go through, but contain complex, proven theory. Each assessment has its own objective. We did them all.
We are officially allowed to take these assessments with our team. Not because we are such a cool gang, but because we are truly certified. We did several trainings and tests to get this certification. This gives us huge advantages, purely because we base ourselves on data.
Do you not fit the profile we are looking for because the tests show it? Then we trust this. This is because the tests are based on pure psychology, technology and data. With objective, meaningful data, we obtain psychologically proven results, underpinned by over 35 years of experience and research. If that's not data-driven!
Source: thomas.co
In the meantime, can't you get enough of all those numbers? Neither can we. Hopefully now you understand why we are (almost) obsessing about it. So that you don't have to. We will keep you informed from the start. Want to have a chat? You're welcome!
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